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The Method of Hierarchy Analysis as a Mechanism for Choosing a Development Strategy for a Pharmaceutical Enterprise
Shabelnyk T. V.

Shabelnyk, Tetiana V. (2023) “The Method of Hierarchy Analysis as a Mechanism for Choosing a Development Strategy for a Pharmaceutical Enterprise.” Business Inform 9:117–122.
https://doi.org/10.32983/2222-4459-2023-9-117-122

Section: Economic and Mathematical Modeling

UDC 658: 005

Abstract:
The aim of the publication is to develop a method of hierarchy analysis for choosing the optimal market strategy for the development of a pharmaceutical enterprise. The article substantiates the need for continuous improvement of the decision support system of a pharmaceutical enterprise, which operates in conditions of constant changes in the external environment, to ensure the processes of continuous and stable growth of the enterprise. The main components of the external destabilizing factors of the modern pharmaceutical market, which require the introduction of special mechanisms for ensuring the continuity of the process of managerial changes for the contemporary domestic pharmaceutical enterprises, have been allocated. It is determined that one of the effective mechanisms for choosing the optimal market strategy for the development of a pharmaceutical enterprise is the method of analytical hierarchy as one that is simple in terms of mathematical tools and at the same time gives consistency to the conclusions obtained. The key strategies for the development of a pharmaceutical enterprise include: expanding the range of export-oriented pharmaceutical products; expanding the range of generic pharmaceutical products for sale in the domestic market; building own network of pharmacies for the retail sale of pharmaceuticals both of own production and of other manufacturers. The main indicators of efficiency of the pharmaceutical enterprise in the modern market environment are defined as follows: increase in marginal income; stability of functioning and strengthening of competitiveness; share of the additional sales market. The practical implementation of the method of analytical hierarchy for choosing the optimal market strategy for development is carried out on the example of PJSC «Fitofarm» as a pharmaceutical production and trade enterprise, which occupies a leading position in the pharmaceutical market of Ukraine and needs to maintain and improve it, taking into consideration the influence of modern challenges.

Keywords: method of analytical hierarchy, pharmaceutical market, pharmaceutical enterprise, pharmaceutical products, development strategy.

Fig.: 1. Tabl.: 10. Formulae: 3. Bibl.: 9.

Shabelnyk Tetiana V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Cybernetics and System Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

Saaty, Th. L., and Peniwati, K. Group Decision Making: Drawing Out and Reconciling Differences. Pittsburgh, Pennsylvania: RWS Publications, 2008.
Adamenko, A. V., and Kharchenko, T. O. “Obgruntuvannia upravlinskykh rishen v systemi menedzhmentu pidpryiemstva“ [Submission of Management Solutions in the Management System of the Enterprise]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky». 2018. https://ej.journal.kspu.edu/index.php/ej/article/view/371/368
Aliluiko, A. M., Yeryomenko, V. O., and Babii, S. V. “Zastosuvannia metodu analizu iierarkhii dlia vyboru mistsia relokatsii pidpryiemstva“ [Application of Hierarchy Analysis Method for Selecting the Place of Enterprise Relocation]. Innovatsiina ekonomika, no. 2-3 (2022): 29-35. DOI: https://doi.org/10.37332/2309-1533.2022.2-3.5
Lytovchenko, O. Yu., and Kuzenko, T. B. “Metod analizu iierarkhii yak instrument antykryzovoho finansovoho upravlinnia pidpryiemstvom“ [The Method of Analysis of Hierarchies as a Tool for Anticrisis Financial Management of an Enterprise]. Ekonomichnyi analiz, vol. 31, no. 4 (2021): 46-54. DOI: https://doi.org/10.35774/econa2021.04.046
Nisfoian, S. S., Sysolina, N. P., and Savelenko, H. V. “Rozvytok metodu analizu iierarkhii yak mekhanizmu vyboru investytsiinoho proiektu na pidpryiemstvi“ [Improving the Efficiency of Investment Project Selection Mechanisms at the Enterprise]. Tsentralnoukrainskyi naukovyi visnyk. Seriia «Ekonomichni nauky», no. 5 (2020): 228-237. DOI: https://doi.org/10.32515/2663-1636.2020.5(38).228-237
Olshanskyi, O. V. “Otsinka efektyvnosti biznes-protsesiv pidpryiemstva“ [Estimation of Efficiency of Business Processes of the Enterprise]. Visnyk Sumskoho natsionalnoho ahrarnoho universytetu. Seriia «Ekonomika i menedzhment». 2018. https://www.snaujournal.com.ua/index.php/journal/article/view/12/12
Tkachenko, A. M., and Kolesnyk, E. O. “Metody otsinky konkurentospromozhnosti pidpryiemstva“ [Methods of Assessing the Competitiveness of the Enterprise]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia «Ekonomichni nauky», no. 4 (2020): 14-21. DOI: http://doi.org/10.37734/2409-6873-2019-4-2
Usykova, O. M. “Metod analizu iierarkhii u systemi pryiniattia rishen na pidpryiemstvi“ [Hierarchy Analysis Method in the Decision-Making System of an Enterprise]. Ekonomichnyi visnyk Dniprovskoho derzhavnoho tekhnichnoho universytetu. Seriia «Ekonomika ta upravlinnia pidpryiemstvom», no. 1(6) (2023): 86-91. DOI: https://doi.org/10.31319/2709-2879.2023iss1(6).283000pp86-91
Shabelnyk, T. V. Marketynho-oriientovane upravlinnia farmatsevtychnym pidpryiemstvom: modeli ta metody [Marketing-oriented Management of a Pharmaceutical Enterprise: Models and Methods]. Poltava: PUET, 2015.

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