BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Franchising as a Form of Doing Business: International Experience and Development Prospects in Ukraine
Shkurat M. Y., Stasyshena N. V.

Shkurat, Mariia Ye., and Stasyshena, Natalia V. (2024) “Franchising as a Form of Doing Business: International Experience and Development Prospects in Ukraine.” Business Inform 10:152–158.
https://doi.org/10.32983/2222-4459-2024-10-152-158

Section: Problems of Business

Article is written in Ukrainian
Downloads/views: 1

Download article (pdf) -

UDC 339.13:65.011.56

Abstract:
Franchising is becoming an increasingly popular way to develop business both in Ukraine and in other countries around the world. This business model is effective for entrepreneurs seeking opportunities to start their own businesses with minimal risks. Franchising allows new entrepreneurs to leverage established brands, proven business technologies, and reliable support from franchisors, significantly enhancing their chances of success and reducing the likelihood of failure. Studying international experience in the field of franchising provides the opportunity to gain a deeper understanding of trends, successful practices, and the peculiarities of this type of business in various countries. In particular, a detailed analysis of markets where franchising has already gained popularity opens new horizons for adapting these models in Ukraine. This can provide valuable insights for developing franchising models in the Ukrainian context, considering local conditions, cultural characteristics, and the specifics of doing business. The article analyzes the main trends and characteristics of franchising's functioning in the modern global economy. It explores the advantages and disadvantages for companies that utilize franchising models. Among the main motivations for entrepreneurs choosing franchising are the desire to reduce risks, access proven business processes, and receive support from more experienced market participants. Additionally, the article discusses opportunities for the development of this business and strategies for economic growth through franchising, including the importance of innovation and adaptation to changes in consumer behavior. Attention is also drawn to recommendations for effectively utilizing franchising to support entrepreneurial initiatives, attract investments to the country, and create a favorable business environment. We hope that the results of this research will serve as a foundation for the further development of franchising in Ukraine and contribute to stable economic growth, opening new opportunities for entrepreneurs and investors in our country.

Keywords: franchise, franchisees, franchise networks, franchise agreement, efficiency, economic development, business.

Fig.: 5. Tabl.: 2. Bibl.: 10.

Shkurat Mariia Ye. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of International Economic Relations, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]
Stasyshena Natalia V. – Master, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]

List of references in article

Dobrianska, Yu. O., Piasechna, A. V., and Kosar, N. S. “Doslidzhennia suchasnoho stanu franchaizynhu v Ukraini ta sviti“ [Study of the Current State of Franchising in Ukraine and the World]. Mykolaivskyi natsionalnyi universytet imeni V. O. Sukhomlynskoho. 2015. http://global-national.in.ua/archive/7-2015/28.pdf
Martynenko, O. O., and Shuba, M. V. “Svitovyi dosvid vykorystannia franchaizynhu“ [World Experience of Franchising]. Biznes Inform. 2018. http://nbuv.gov.ua/UJRN/binf_2018_9_38
Toniuk, M. O. “Franchaizynh yak osoblyva forma orhanizatsii ta funktsionuvannia biznesu v Ukraini“ [Franchising as a Special Form of Business Organization and Functioning in Ukraine]. Ekonomika i suspilstvo. 2017. https://economyandsociety.in.ua/journals/9_ukr/117.pdf
Pobochenko, L. M. “Rozvytok franchaizynhovoho biznesu v krainakh Yevropy“ [Development of Franchise Business in European Countries]. https://conf.ztu.edu.ua/wp-content/uploads/2018/09/45.pdf
“Vyznachennia franchaizynhu“ [Definition of Franchising]. Franchising.ua. http://franchising.ua
“Proriat Franchise Development“. https://proriat-franchise.com/uk/
Asotsiatsiia franchaizynhu (Ukraina). http://www.franchising.org.ua/index.php?pageid=63
“Kataloh franshyz. Naikrashchi franshyzy u 2022 rotsi“ [Catalog of Franchises. The Best Franchises in 2022]. Hotovyi biznes. https://proriat-franchise.com/uk/blog-ua/
“23 franshyzy, yaki ziavylysia na rynku pid chas velykoi viiny“ [23 Franchises That Appeared on the Market During the Great War]. Retailers. https://retailers.ua/news/menedjment/13686-23-franshizi-yaki-zyavilisya-na-rinku-pid-chas-velikoyi-viyni
Federatsiia rozvytku franchaizynhu. http://fdf.org.ua

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster