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Liburkina L. M.

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Innovative Social Technologies in Tourism and Hospitality Industry
Vlashchenko N. M., Radionova O. M.

Vlashchenko, Nataliia M., and Radionova, Olha M. (2024) “Innovative Social Technologies in Tourism and Hospitality Industry.” Business Inform 10:246–252.
https://doi.org/10.32983/2222-4459-2024-10-246-252

Section: Economics of Trade and Services

Article is written in Ukrainian
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UDC 364.46

Abstract:
The article is aimed at studying the concept of «innovative social technologies» and determining the vectors of their application in the field of tourism and hospitality. During the study, interpretive methods were used, in particular hermeneutics (during the study of approaches to the interpretation of the concepts of «social technologies», «innovative social technologies»), as well as methods of abstract logical analysis, analysis and synthesis in order to comprehensively present the research materials. The article systematizes the existing approaches to the interpretation of such constituent concepts as «social technologies» and «innovative technologies» in the studies of domestic scientists. The characterization of the concept of «innovative social technologies» is surveyed and the authors’ own definition of this concept is proposed. Specific features of innovative social technologies in the field of tourism and hospitality industry are identified. The types of application of social innovative technologies in the field of tourism and hospitality are presented. All types of innovative social technologies are generalized into three large groups (on the promotion of services, improvement of conditions for independent (individual) travel, and the introduction of new social initiatives in the development of tourism and hotel and restaurant business). Practical examples of social innovative technologies in the field of tourism and hospitality industry are presented. The results of the study can be used in the practical activities of tourism enterprises, as well as hospitality industry enterprises (in the process of planning marketing activities, in particular when choosing social technologies as a tool for promoting relevant services), as well as by regional tourism management bodies in the process of drawing up targeted programs for regional development. Generalization of the types of application of innovative social technologies in the field of tourism and hospitality allows future researchers to determine the place of individual technologies in ensuring the sustainable development of individual tourism and hotel enterprises, as well as the industry under study as a whole.

Keywords: innovations, social technologies, innovative social technologies, tourism, hospitality industry, promotion.

Fig.: 1. Bibl.: 19.

Vlashchenko Nataliia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hotel Industry, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Radionova Olha M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hotel Management, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

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