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Green Economy Trends in the Context of Sustainable Development and Their Impact on International Markets
Kuznietsova K. O., Chenusha O. S., Maiatskyi M. V.

Kuznietsova, Kateryna O., Chenusha, Oleksandr S., and Maiatskyi, Maksym V. (2024) “Green Economy Trends in the Context of Sustainable Development and Their Impact on International Markets.” Business Inform 10:29–34.
https://doi.org/10.32983/2222-4459-2024-10-29-34

Section: Globalization Processes in the Economy

UDC 338.22:338.43

Abstract:
This scientific article examines the current trends in the development of the green economy and their impact on international markets, with an emphasis on the need for sustainable development of enterprises in the context of the exhaustion of natural resources, increasing pollution levels and global environmental challenges. It is defined that the development of technologies and crisis situations, in particular the COVID-19 pandemic, have led to a rethinking of traditional economic models in socioeconomic life, so the green economy is becoming a new basis for international economic growth. Key trends in the green economy include the spread of renewable energy sources, efficient use of resources, reduction of carbon emissions, popularization of innovative ecological technologies, organic agriculture, environmental education, also waste management and the development of eco-transport. It is found that the support of government agencies, regulatory pressure and changes in consumer preferences force enterprises to adapt to new conditions and switch to modern ecological production models. The special role of ESG principles, which have become an integral part of the activities of enterprises and an important factor for attracting investors and gaining consumer favor, is allocated. Analyzing the research of both Ukrainian and foreign scientists, the importance of the development of the green economy for future economic growth, as well as the opening of new opportunities for international cooperation and attracting investments, is emphasized. The circular economy is singled out as a modern current trend, which is designed to minimize waste and reuse resources, which is also an important component of the sustainable development of society. Significant changes in international economic dynamics under the influence of environmental trends have been identified and the relevance of sustainable business in modern conditions has been determined. The introduction of the green economy is becoming a key factor in maintaining environmental sustainability and ensuring competitiveness in international markets.

Keywords: green economy, trends, international markets, ESG standards, sustainable development, environmental responsibility.

Bibl.: 12.

Kuznietsova Kateryna O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Enterprise Management, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Chenusha Oleksandr S. – Candidate of Sciences (Economics), Senior Lecturer, Department of Enterprise Management, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Maiatskyi Maksym V. – Postgraduate Student, International University of Finance (37 Peremohy Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

List of references in article

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“Shcho take ESG i chomu tsei termin krytychno vazhlyvyi dlia maibutnyoi vidbudovy Ukrainy?“ [What Is ESG and Why Is This Term Critically Important for the Future Reconstruction of Ukraine?]. Ekonomichna pravda. 2024. https://www.epravda.com.ua/columns/2024/06/3/714596/
Bondarenko, L. P., and Skoropad, I. S. “Suchasni tendentsii ESG-aktyvnostei kompanii v Ukraini ta sviti“ [Current Trends in ESG Activities of Companies in Ukraine and the World]. Ekonomika ta suspilstvo, no. 66 (2024). DOI: https://doi.org/10.32782/2524-0072/2024-66-62
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Savytskyi, O. “Demokraty predstavyly "zelenyi" plan transformatsii ekonomiky SShA u dusi Ruzvelta“ [Democrats Presented a "Green" Plan to Transform the US Economy in the Spirit of Roosevelt]. Ekonomichna pravda. 2019. https://www.epravda.com.ua/news/2019/02/13/645233/
“US Green Economy Report Series“. Overview of Stateand Local Action. 2019. https://usgreeneconomy.com/wp-content/uploads/2021/04/US-Green-Economy-Report_National-Overview.pdf
“Yaka riznytsia mizh tsyrkuliarnoiu ekonomikoiu i zelenoiu?“ [What Is the Difference Between Circular and Green Economy?]. Ofis stalykh rishen. 2023. https://ukraine-oss.com/yaka-riznyczya-mizh-czyrkulyarnoyu-ekonomikoyu-i-zelenoyu/
Ulynets, N. “Vplyv reputatsii na ukrainskyi biznes: trend za ESG“ [Impact of Reputation on Ukrainian Business: ESG Trend]. Ekonomichna pravda. 2024. https://www.epravda.com.ua/columns/2024/08/2/717504/
“ESG-trendy: dekarbonizatsiia - novyi imperatyv dlia biznesu“ [ESG Trends: Decarbonization Is a New Imperative for Business]. KPMG. https://kpmg.com/ua/uk/home/media/press-releases/2021/10/esg-trendy.html

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