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Features and Problems of Crisis Management in the Context of Modern Challenges
Shumilo O. S., Zaika O. V., Chaladze R. M.

Shumilo, Olha S., Zaika, Olga V., and Chaladze, Roman M. (2024) “Features and Problems of Crisis Management in the Context of Modern Challenges.” Business Inform 10:750–750.
https://doi.org/10.32983/2222-4459-2024-10-750-750

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 658:338

Abstract:
Modern enterprises operate in the context of the global challenges that have a significant impact on their activities. In the context of rapid changes in all spheres of life, crisis management plays an important role in ensuring the smooth and sustainable operation of companies in the market, as well as in quickly adapting and overcoming crisis situations that may arise. The article studies the main global challenges, features and tools of crisis management of enterprises. Concerning management, among the most impactful challenges of today are the following: pandemics, in particular COVID-19; the Russian-Ukrainian war; digitalization, rapid development of information systems; competitive challenges; presence of crisis situations in the economy and in the financial sphere; ecological, social crises. The essence and goals of crisis management are defined. It is noted that in order to achieve the goals, effective anti-crisis strategies should be developed, which should be based on certain principles. Among them, the following principles are defined: comprehensiveness, anticipation, awareness, continuity, purposefulness, efficiency and flexibility. The essence of these principles and the efficiency of application are substantiated. It is specified that in order to achieve management results, crisis management must use appropriate tools. The study of the features of the crisis management of the enterprise has been carried out. Among them, the following are highlighted: management orientation to the rapid provision of business processes; remote form of work; digitalization of crisis management; implementation of modern IT solutions in the information structure of the company during the implementation of anti-crisis measures; protection of personal data; formation of anti-crisis action plans for adaptation of the enterprise to new realities; monitoring and adjustment of plans; open and timely management communication both vertically and horizontally; crisis communications management; development of mechanisms to counter information attacks; the use of adaptive models for managing competitive advantages by managers; formation of anti-crisis financial policy of the enterprise; anti-crisis personnel management; minimization of environmental risks.

Keywords: crisis management, enterprise, modern global challenges.

Bibl.: 16.

Shumilo Olha S. – Doctor of Sciences (Economics), Professor, Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Zaika Olga V. – Senior Lecturer, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Chaladze Roman M. – Bachelor, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

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