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Liburkina L. M.

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Management of Enterprise Development Strategy
Grynko T. V., Sokolova K. O.

Grynko, Tetiana V., and Sokolova, Kateryna O. (2024) “Management of Enterprise Development Strategy.” Business Inform 10:751–751.
https://doi.org/10.32983/2222-4459-2024-10-751-751

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 65.012.32

Abstract:
The article is aimed at studying the key aspects of managing the enterprise development strategy and elaborating recommendations for its improvement in the conditions of modern economic uncertainty and growing competition. Enterprises operate in an ever-changing market environment, where it is important to respond quickly to dynamic changes in consumer demand, pricing, competitive pressure, and technology. Development strategy management allows businesses to quickly adapt to these changes and adjust to new conditions, taking into account the impact of macroeconomic fluctuations, changes in legislation, as well as technological innovations, in order to remain competitive and sustainable in the market. The article pays particular attention to the adaptation of strategic approaches to new challenges and risks associated with dynamic market changes, changing consumer needs, instability of the economic situation and increased competitive pressure. As a result of the study, an analysis of the current market environment is carried out and the main challenges and risks that enterprises face in strategic management in today’s conditions are allocated. Recommendations for overcoming them are also developed, taking into account internal and external factors of influence on the enterprise, as well as modern market and technological changes. Particular attention is paid to the importance of flexibility in the process of making strategic decisions on development management, also the need for constant monitoring of market trends for the rapid adaptation of the enterprise to innovative progress, using modern technologies for analysis and forecasting. Prospects for further research in this direction are the development of new models of adaptation of the enterprise development strategy to changes in the modern economic environment, studying the impact of digital technologies on the management of the enterprise development strategy. Another important aspect is the study of the impact of automation and the possibilities of using analytical tools to optimize strategic planning in conditions of instability, because innovative technologies open up new horizons for enterprises, allowing them to increase the efficiency of strategic development management and adaptation to rapid changes.

Keywords: strategic management, development strategy, competitive advantages, sustainability of the enterprise, management efficiency, adaptation to changes, innovations.

Fig.: 4. Tabl.: 2. Bibl.: 12.

Grynko Tetiana V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of Economics, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Sokolova Kateryna O. – Master, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

List of references in article

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