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Evolution in Approaches to Enterprise Management in the Context of Digital Transformations
Bryukhovetskaya N. Y., Buleev I. P., Chorna O. A.

Bryukhovetskaya, Nataliya Ye., Buleev, Ivan P., and Chorna, Oleksandra A. (2024) “Evolution in Approaches to Enterprise Management in the Context of Digital Transformations.” Business Inform 10:753–753.
https://doi.org/10.32983/2222-4459-2024-10-753-753

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 658:004

Abstract:
The rapid development of digital technologies and the digital transformation of enterprises cause changes in the entire management system, lead to business evolution, changes in traditional business models, scaling and merging of enterprises into technological, socioeconomic systems of the network type, strengthening the current trend of business development towards greater flexibility, adaptability, servitization and customization. Periodization and characterizations, main ideas, tools and mechanisms of theories of enterprise management and budgeting, long-term strategic planning and management, the conception of business models, adaptive management are presented. Changes in the market and in management tools in accordance with classical, neoclassical management, modern managerial paradigm and anticipative management are shown. It is proved that the transition from hierarchy to network connections and interactions determines the transition from the laws of traditional management – i. e., the requirements for greater diversity, complexity of the management system, fragmentation and simplification of lower hierarchies to ensure stability – to equal interaction and equal access to network resources. The mechanisms of implementation as of now are networking, cross-functional interactions, testing of the experience of forming «turquoise organizations» with decentralization of management, which should be supported by development institutions at the State level – the cultivation of national digital networks in the interests of development and preservation of labor and intellectual potential. The article is aimed at comparing approaches in enterprise management and substantiating the conception of management of industrial enterprises in the context of digital transformations in the economy. The authors substantiate expediency of adaptive management of enterprises, which takes into account digital changes in the economy and is a set of principles, methods and management tools, which in the context of digitalization of the economy, rapid technological and institutional changes, and danger in the external environment, allow the enterprise to carry out effective activities in existing and new markets. The main challenges of martial law for Ukrainian enterprises are systematized. The conception of management of industrial enterprises in the context of digital transformations has been developed, which provides for a timely change in the business model and the introduction of digital tools, preservation of the labor and intellectual potential of enterprises, increasing customer loyalty, scaling up activities in the domestic and foreign markets. Prospects for further research are seen as follows: digital approaches make it possible to deepen the theory of the network economy, which opens up directions for its further in-depth research on the formation of network structures.

Keywords: theories of enterprise management, digitalization of the economy, transformation of enterprise management, adaptive management, network structures, conception of enterprise management in the context of digitalization.

Fig.: 4. Bibl.: 24.

Bryukhovetskaya Nataliya Ye. – Doctor of Sciences (Economics), Professor, Head of Department, Department of Problems of Enterprise Economics, Institute of Industrial Economics of NAS of Ukraine (2 Mariia Kapnist Str., Kyiv, 03057, Ukraine)
Email: [email protected]
Buleev Ivan P. – Doctor of Sciences (Economics), Professor, Chief research scientist, Department of Problems of Economics of Enterprises, Institute of Industrial Economics of NAS of Ukraine (2 Mariia Kapnist Str., Kyiv, 03057, Ukraine)
Email: [email protected]
Chorna Oleksandra A. – Candidate of Sciences (Economics), Senior Research Fellow, Department of Enterprise Economics Problems, Institute of Industrial Economics of NAS of Ukraine (2 Mariia Kapnist Str., Kyiv, 03057, Ukraine)
Email: [email protected]

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