BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Optimization of Enterprise Development Management in an Unstable Market Environment
Kuriacha N. V., Bilichenko Y. Y.

Kuriacha, Natalia V., and Bilichenko, Yuliia Ye. (2024) “Optimization of Enterprise Development Management in an Unstable Market Environment.” Business Inform 10:755–755.
https://doi.org/10.32983/2222-4459-2024-10-755-755

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 65.011.02

Abstract:
The article surveyed the peculiarities of managing the development of the enterprise in the conditions of an unstable market environment. Theoretical and methodological approaches were formed, taking into account the adaptability of the enterprise to changes and the introduction of modern technologies to ensure stability and competitiveness. In particular, the impact of market uncertainties, such as economic fluctuations, political risks, competition, technological changes, changes in consumer preferences and regulatory changes, on the company's operations was assessed. The results of the study showed that managing the development of the enterprise requires the implementation of crisis plans and risk management strategies to minimize risks and maintain financial stability. Approaches to the introduction of digital technologies, such as ERP systems and Big Data analytics, have been developed, which contribute to increasing the efficiency of managerial processes, optimizing resources and improving the forecasting of market trends. Analytical tools allow enterprises to quickly adjust strategies, which is especially important in conditions of instability. The article analyzes innovative approaches to development management, which include reengineering of business processes, automation of production and managerial functions, as well as the development of a corporate culture focused on continuous improvement. The economic effect of the introduction of innovative technologies was estimated, in particular, the reduction of costs and the increase of productivity, which provides enterprises with the opportunity to quickly adapt to changes in the market. The study confirms that the use of modern approaches and tools allows enterprises to maintain competitiveness and ensure sustainable development even in changing economic conditions. It is proved that the integration of adaptive management, innovative approaches and modern technologies is a necessary condition for ensuring the sustainable development of the enterprise in the conditions of a dynamic and unstable market environment, which allows the enterprise to maintain competitiveness, respond promptly to changes and effectively implement development strategies.

Keywords: enterprise management, development management, adaptive and innovative approaches, digital tools, market uncertainty.

Fig.: 2. Tabl.: 2. Bibl.: 15.

Kuriacha Natalia V. – Candidate of Sciences (Economics), Associate Professor, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Bilichenko Yuliia Ye. – Student, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

List of references in article

Verbivska, L. V. “Zastosuvannia instrumentiv shtuchnoho intelektu pry upravlinni konkurentospromozhnistiu pidpryiemstva“ [Application of Artificial Intelligence Tools in Managing the Competitiveness of the Enterprise]. Problemy suchasnykh transformatsii. Seriia : ekonomika ta upravlinnia, no. 10 (2023). DOI: https://doi.org/10.54929/2786-5738-2023-10-04-06
Diachkov, D., Bondar, T., and Darniev, M. “Systema upravlinnia rozvytkom pidpryiemstva v umovakh dynamichnoi konkurentsii“ [Management System of Enterprise Development in Conditions of Dynamic Competition]. Ekonomika ta suspilstvo, no. 26 (2021). DOI: https://doi.org/10.32782/2524-0072/2021-26-41
Zhosan, H. V., and Kyrychenko, N. V. “Upravlinnia tsyfrovizatsiieiu biznes-protsesiv diialnosti pidpryiemstva“ [Management of Digitization of Business Processes of the Enterprise]. Economic synergy, no. 4 (2022): 82-91. DOI: https://doi.org/10.53920/ES-2022-4-6
Zaika, O., and Tkachenko, V. “Upravlinnia rozvytkom pidpryiemstva“ [Enterprise Development Management]. Ekonomika ta suspilstvo, no. 43 (2022). DOI: https://doi.org/10.32782/2524-0072/2022-43-55
Zalutska, Kh. Ya., and Hnat, I. A. “Osoblyvosti stratehichnoho potentsialu yak osnovy systemy stratehichnoho upravlinnia konkurentospromozhnistiu pidpryiemstva“ [Peculiarities of Strategic Potential as the Basis of the System of Strategic Management of the Enterprise's Competitiveness]. Biznes Inform. 2023. http://jnas.nbuv.gov.ua/article/UJRN-0001458716
Komelina, O. V., and Korsunska, M. Yu. “Suchasni tekhnolohii ta mekhanizmy upravlinnia rozvytkom kreatyvnoho potentsialu pidpryiemstv u konkurentnykh umovakh“ [Modern Technologies and Management Mechanisms for the Development of the Creative Potential of Enterprises in Competitive Conditions]. Ekonomika, finansy, menedzhment: aktualni pytannia nauky i praktyky, no. 1 (2023): 128-140.
Korniienko, T. O. “Marketynhovi stratehii u formuvanni konkurentnykh perevah pidpryiemstv v umovakh voiennoho stanu“ [Marketing Strategies in the Formation of Competitive Advantages of Enterprises in the Conditions of Martial Law]. Ekonomika ta suspilstvo, no. 49 (2023). DOI: https://doi.org/10.32782/2524-0072/2023-49-65
Mamontenko, N., and Mikhliaiev, M. “Upravlinnia rozvytkom pidpryiemstva v umovakh dynamichnoho zovnishnoho seredovyshcha“ [Management of the Development of the Enterprise in the Conditions of a Dynamic External Environment]. Herald of Khmelnytskyi National University. Economic Sciences, no. 326(1) (2024): 194-198. DOI: https://doi.org/10.31891/2307-5740-2024-326-32
Samoilenko, V. V. “Osoblyvosti formuvannia systemy upravlinnia ryzykamy na pidpryiemstvi“ [Peculiarities of the Formation of the Risk Management System at the Enterprise]. Vcheni zapysky Tavriiskoho Natsionalnoho universytetu imeni V. I. Vernadskoho. Seriia: Ekonomika i upravlinnia, vol. 33 (72), no. 1 (2022): 28-36.
Rudnytska, O., and Komarovskyi, A. “Stratehichne upravlinnia pidpryiemstvom yak vazhlyva skladova systemy menedzhmentu“ [Strategic Management of the Enterprise as an Important Component of the Management System]. Ekonomika ta suspilstvo, no. 57 (2023). DOI: https://doi.org/10.32782/2524-0072/2023-57-128
Taran-Lala, O., and Sukhoruk, K. “Osoblyvosti stratehichnoho upravlinnia pidpryiemstvom“ [Peculiarities of Strategic Enterprise Management]. Ekonomika ta suspilstvo, no. 25 (2021). DOI: https://doi.org/10.32782/2524-0072/2021-25-66
Tytok, V. V., and Rasputnyi, D. S. “Imperatyvy upravlinnia rozvytkom pidpryiemstv v umovakh tsyfrovizatsii ekonomiky“ [Imperatives of Managing the Development of Enterprises in the Conditions of Digitalization of the Economy]. Tsyfrova ekonomika ta ekonomichna bezpeka, no. 7(07) (2023): 75-79.
Sharapa, V. “Formuvannia stratehii: teoretychno-praktychni aspekty“ [Formation of Strategies: Theoretical and Practical Aspects]. Ekonomika ta suspilstvo, no. 56 (2023). DOI: https://doi.org/10.32782/2524-0072/2023-56-162
Shulha, A. O. “Napriamy udoskonalennia systemy stratehichnoho upravlinnia rozvytkom marketynhovoi diialnosti pidpryiemstva“ [Directions for Improving the System of Strategic Management of the Development of Marketing Activities of the Enterprise]. Pidpryiemnytstvo ta innovatsii, no. 25 (2022): 110-113. DOI: https://doi.org/10.32782/2415-3583/25.18
Sacolick, I. Driving Digital: The Leader's Guide to Business Transformation Through Technology. American management Association, 2022.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster