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Strategic Planning as a Tool for Increasing the Competitiveness and Efficiency of Economic Entities
Protsenko V. M., Yanchak Y. O., Sobina Y. V., Slieptsov O. V.

Protsenko, Valentyna M. et al. (2024) “Strategic Planning as a Tool for Increasing the Competitiveness and Efficiency of Economic Entities.” Business Inform 10:757–757.
https://doi.org/10.32983/2222-4459-2024-10-757-757

Section: Management and Marketing

UDC 658.012.7

Abstract:
In the conditions of a modern market economy, characterized by high competition, rapid changes in the external environment and globalization, strategic planning acquires special importance. Enterprises are faced with the need not only to use internal resources efficiently, but also to adapt to the dynamics of external factors, such as technological innovations, changes in consumer behavior, economic and political challenges. Strategic planning allows economic entities to form long-term goals, determine ways to achieve them and ensure sustainable development. Strategic planning appears to be an important tool for increasing the level of competitiveness, as it helps to minimize risks and create stable competitive advantages. The article is aimed at studying strategic planning as a tool for increasing the competitiveness and efficiency of economic entities. The article considers strategic planning as a key factor in increasing the competitiveness and efficiency of economic entities. The analysis of the essence of strategic planning, its role in management and its impact on the formation of competitive advantages is carried out. The main methods and tools of strategic analysis, in particular SWOT, PEST and GAP analysis, their application in the conditions of a dynamic external environment are considered. Therefore, strategic planning allows for optimizing business processes, improving resource allocation, and strengthening internal coordination. The implementation of a strategic approach helps to increase the adaptability of an economic entity, ensuring its readiness for change and the ability to function successfully under conditions of uncertainty.

Keywords: strategic planning, competitiveness, efficiency, economic entity, enterprise.

Fig.: 2. Bibl.: 11.

Protsenko Valentyna M. – Doctor of Sciences (Economics), Professor, Professor, Department of Economics and Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Yanchak Yuliia O. – Assistant, Department of Economics and Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Sobina Yuliia V. – Masters Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Slieptsov Oleksandr V. – Masters Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Bochko, O., and Kozhushko, P. “Teoretychni pidkhody do definitsii «konkurentospromozhnist pidpryiemstva»“ [Theoretical Approaches to the Definition of "Enterprise Competitiveness"]. Ekonomika ta suspilstvo, no. 61 (2024). DOI: https://doi.org/10.32782/2524-0072/2024-61-82
Holovchuk, Yu. O., and Serednytska, L. P. “Benchmarkinh u stratehichnomu upravlinni innovatsiinym rozvytkom pidpryiemstva“ [Benchmarking in the Strategic Management of the Enterprise’s Innovative Development]. Biznes Inform, no. 5 (2020): 419-426. DOI: https://doi.org/10.32983/2222-4459-2020-5-419-426
Zinhaieva, N. Ye. “Portfelnyi analiz yak instrument rozrobky optymalnoi stratehii rozvytku silskohospodarskykh pidpryiemstv“ [Portfolio Analysis as a Tool for Developing an Optimal Strategy for the Development of Agricultural Enterprises]. Naukovyi visnyk Mykolaivskoho natsionalnoho universytetu imeni V. O. Sukhomlynskoho. Ekonomichni nauky. 2015. http://nbuv.gov.ua/UJRN/nvmduce_2015_2_11
Pysarevskyi, I. M., Konovshii, T. S., and Hyria, M. V. “Rekonstruktsiia hotelno-restorannykh kompleksiv. Problemy, poshuk, rishennia“ [Reconstruction of Hotel and Restaurant Complexes. Problems, Search, Solutions]. Mizhnarodnyi naukovyi zhurnal «Internauka». 2020. https://www.inter-nauka.com/uploads/public/16101984335275.pdf
Polusmiak, Yu. I., and Shepel, A. S. “Stratehichne planuvannia v kompanii McDonald's“ [Strategic Planning at McDonald's]. Suchasni trendy sotsialno-ekonomichnykh peretvoren ta intelektualizatsii suspilstva v umovakh staloho rozvytku. Zaporizhzhia: NU «Zaporizka politekhnika», 2022. 378-380.
Prokhorova, V. V. “Riven konkurentospromozhnosti subiektiv pidpryiemnytstva yak ramkova umova rozvytku innovatsiinykh klasteriv“ [The Level of Competitiveness of Business Entities as a Framework Condition for the Development of Innovation Clusters]. Innovatsiini platformy upravlinnia ekonomichnymy protsesamy v umovakh tsyfrovizatsii ekonomiky. 2020. http://econmgmt.uipa.edu.ua/wp-content/uploads/2021/07/Монографія2020-11.03-конвертирован-1.pdf#page=116
Prokhorova, V. V., and Chobitok, V. I. “Stratehichnyi rozvytok startapiv v innovatsiinomu seredovyshchi“ [The Strategic Development of Startups in an Innovative Environment]. Biznes Inform, no. 9 (2023): 325-330. DOI: https://doi.org/10.32983/2222-4459-2023-9-325-330
Prokhorova, V., Zalutska, Kh., and Maslak, T. “Mekhanizm upravlinnia rozvytkom suchasnykh pidpryiemstv yak adaptatsiina perevaha yikh stratehichnoho funktsionuvannia“ [The Mechanism of Managing the Development of Modern Enterprises as an Adaptive Advantage of Their Strategic Functioning]. Adaptyvne upravlinnia: teoriia i praktyka. Seriia Ekonomika, no. 11(22) (2021). DOI: https://doi.org/10.33296/2707-0654-11(22)-08
Shved, V. V. et al. “Stratehichne ta operatyvne planuvannia: porivnialnyi analiz“ [Strategic and Operational Planning: A Comparative Analysis]. Podilskyi naukovyi visnyk. 2020. https://pnv.in.ua/images/Magazine/2_2020/2_2020-58-64.pdf
Shlikhtenko, L. A. “Kryterii otsiniuvannia modeli mekhanizmiv derzhavnoho upravlinnia systemoiu zahalnoi serednoi osvity na rehionalnomu rivni“ [Evaluation Criteria of the Model of Mechanisms of State Management of the General Secondary Education System at the Regional Level]. Aktualni pytannia u suchasnii nautsi, no. 8(26) (2024): 497-506. DOI: https://doi.org/10.52058/2786-6300-2024-8(26)-497-506

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