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Innovative Solutions for the Formation of Personnel Security of Online Entrepreneurship
Mazhnyk L. O., Lytovchenko I. V., Shakun V. O.

Mazhnyk, Lidiia O., Lytovchenko, Iryna V., and Shakun, Vladyslav O. (2024) “Innovative Solutions for the Formation of Personnel Security of Online Entrepreneurship.” Business Inform 1:146–153.
https://doi.org/10.32983/2222-4459-2024-1-146-153

Section: Problems of Business

Article is written in English
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UDC 331.108

Abstract:
The aim of the article is to study the list of innovative solutions for the formation of personnel security of online entrepreneurship. The article analyzes the current state of conditions and features of the formation of personnel security for online entrepreneurship in Ukraine. The relevance of online entrepreneurship for Ukrainian enterprises is substantiated, indicating both the advantages and disadvantages. A definition of online entrepreneurship has been proposed, its types have been considered. Innovative solutions for the formation of personnel security in online entrepreneurship reflect constant changes in the modern business environment and require an integrated approach to ensuring the efficiency and stability of activities. In the contemporary online enterprises, it is necessary to implement leading digital personnel management systems, which will allow you to effectively monitor work processes and ensure control over access to confidential information. Such systems will also help increase the level of cybersecurity and decrease data leakage, reducing risks for the organization. Active implementation of artificial intelligence and data analysis in the practical activities of organizations allows you to predict risks in the field of personnel relations, identify possible threats and take timely measures to prevent them. Machine learning algorithms can detect unusual patterns or activities that may indicate possible security threats, such as unauthorized access or cyberattacks. In addition, conducting specialized online courses and trainings on cybersecurity and the use of remote work for staff are key elements of ensuring personnel security. Increasing the level of staff awareness of these issues helps to avoid unforeseen situations and ensure the stable operation of the enterprise in the online environment. This approach reduces the risk of leakage of confidential information and ensures security for both the company and its customers. Prospects for further research in this direction are to determine the degree of the most innovative solutions for the formation of personnel security of online entrepreneurship, and at the conceptual level there is a need to closer define some concepts and their logical use in practice. Further development of innovative solutions can lead to an increasingly creative approach to the formation of personnel security of online entrepreneurship.

Keywords: personnel security, innovative solutions, online entrepreneurship.

Fig.: 2. Tabl.: 1. Bibl.: 16.

Mazhnyk Lidiia O. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Logistics and Innovations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Lytovchenko Iryna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Logistics and Innovation, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Shakun Vladyslav O. – Postgraduate Student, Department of Management, Logistics and Innovation, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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