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Research Methodology and Proposals for the Use of Elements of the Intangible Cultural Heritage of Ukraine for Tourism Purposes
Pokolodna M. M., Ryabev A. A., Vinnikova K. Y.

Pokolodna, Mariia M., Ryabev, Anton A., and Vinnikova, Karina Yu. (2024) “Research Methodology and Proposals for the Use of Elements of the Intangible Cultural Heritage of Ukraine for Tourism Purposes.” Business Inform 1:187–193.
https://doi.org/10.32983/2222-4459-2024-1-187-193

Section: Economics of Trade and Services

Article is written in Ukrainian
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UDC 338.48

Abstract:
Elements of intangible cultural heritage have relatively recently entered the structure of the potential of tourist resources. The complex nature and essence of the very elements of the intangible cultural heritage require the development of special methods for their research, based on the options for the possible use of these elements. In the study of intangible cultural heritage, the socio-geographical approach plays an important role. It is noted that it is more expedient to build the study of intangible cultural heritage on the basis of a component approach (which involves the consideration of intangible cultural heritage, on the one hand, as an integral part of cultural heritage in general, and on the other hand, as a component of the historical and cultural resources of a certain territory, a destination of a tourism region), as well as on the bases of a territorial approach. An algorithm for the socio-geographical study of intangible cultural heritage is proposed, which distinguishes three successive interrelated stages: preparatory; analytical and generalizing; recommendatory, each of these is divided into substages and carefully described. The place of objects of intangible cultural heritage in the historical and cultural potential of the territory is described. Among the many specialized types of tourism, the most expedient is the development of such types as: cultural and educational, rural, industrial, gastronomic, ethnographic, event (festival), religious, artistic, which contribute not only to the preservation and promotion of intangible cultural heritage, but also to the development of local economic potential and intercultural understanding. The proposed methodology for studying the elements of intangible cultural heritage is one of the options for conducting research on this topic, that in each case will need to be supplemented and refined, however, at the present stage, it can serve as a solid basis for starting and activating such research. The provided list of thematic types of tourism can also be elaborated on the basis of the use of objects of intangible cultural heritage, does not claim to be exclusively complete and can be expanded and supplemented, opening up prospects for further research in this direction.

Keywords: algorithm, elements of intangible cultural, methodology, intangible cultural heritage, tourism, specialized types of tourism.

Fig.: 3. Bibl.: 10.

Pokolodna Mariia M. – Candidate of Sciences (Geography), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Ryabev Anton A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Vinnikova Karina Yu. – Master, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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