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Modern Trends in Interior Design of Restaurant Business Establishments
Holovnia O. M.

Holovnia, Olena M. (2024) “Modern Trends in Interior Design of Restaurant Business Establishments.” Business Inform 1:194–200.
https://doi.org/10.32983/2222-4459-2024-1-194-200

Section: Economics of Trade and Services

UDC 72.012.8 / 640.4

Abstract:
The article examines the issues related to the consideration of practical aspects of interior design of restaurant business establishments. It is noted that, despite all the difficulties and general tension in Ukraine, the hospitality sector continues to work and develop. At this, a more positive and dynamic situation is observed in the western and central regions of Ukraine, as well as the city of Kyiv. It is emphasized that one of the tools for the competitiveness of restaurant business establishments is their image, unique style, interior design features. Design has already become an integral part of many spheres of human life, which allows us to talk about its significant role in the life of a person and society. Design elements should correspond to the specifics and strategy of the institution in order to as much as possible convey the idea and be competitive. A well-chosen and developed design can bring the institution many advantages. Design influences factors such as: the identity of the company, attracting the best employees and their retention, recognition and unforgettable impressions of the establishment. Particular attention in the article is paid to ethnic design. According to the author, ethnodesign should be considered as a project activity to create modern forms of the material environment using traditional elements of the culture of a certain ethnic group. Ethnic design corresponds to the semantic and aesthetic characteristics of a particular ethnic culture, uses the national flavor characteristic of the traditions of a particular people. The article proves with arguments that ethno-restaurants-museums are becoming a common format in Ukraine. Such establishments not only offer dishes of ancient national cuisine, but also hold various cultural events and festivals. Examples of well-known ethno-restaurants-museums in different regions of Ukraine are given, among which the leaders are the western Ukrainian regions.

Keywords: competitiveness of the restaurant, restaurant business, interior design, design project, ethnodesign, ethno-restaurant-museum.

Tabl.: 1. Bibl.: 13.

Holovnia Olena M. – Doctor of Sciences (Economics), Associate Professor, Associate Professor, Department of Business and Service Spheres, Vinnytsia National Agrarian University (3 Soniachna Str., Vinnytsia, 21008, Ukraine)
Email: [email protected]

List of references in article

Pendrill, K. “21 Restaurant Interior Design & Decor Ideas to Inspire You in 2024“. TouchBistro. https://www.touchbistro.com/blog/restaurant-interior-design-ideas
“Camlann Village“. https://www.atlasobscura.com/places/camlann-village
“Food and Beverage Retail Design Trends in Restaurant and Caf?“ Interiors. https://www.linkedin.com/pulse/food-beverage-retail-design-trends-restaurant-caf%C3%A9-interiors-eptrf
Holovnia, O. M. “PR-diialnist pidpryiemstv hotelno-restorannoho biznesu na osnovi blahodiinosti yak vyd sotsialno-ekonomichnoi aktyvnosti“ [PR Activities of Hotel and Restaurant Business Enterprises on the Basis of Charity as a Kind of Socioeconomic Activity]. Biznes Inform, no. 7 (2023): 110-119. DOI: https://doi.org/10.32983/2222-4459-2023-7-110-119
“Dyzain interieru: shcho tse take i yak pravylno stvoryty“ [Interior Design: What It Is and How to Create It Correctly]. Tarkett. https://www.tarkett.ua/uk_UA/node/dizayn-nter-ru-shcho-ce-take-yak-pravilno-stvoriti-15389
Diachenko, R. V. “Kultura vykorystannia natsionalnykh styliv v interieri restorannykh zakladiv“ [Culture of the Use of National Styles in Interior of Restaurant Establishments]. Ukrainska kultura: mynule, suchasne, shliakhy rozvytku. 2012. http://nbuv.gov.ua/UJRN/Uk_msshr_2012_18%282%29__46
Obukhovska, L. “Suchasnyi ukrainskyi etnodyzain interieru: strimka dynamika i svitove vyznannia“ [Modern Ukrainian Ethno-Design of Interior: Rapid Dynamics and World Recognition]. Demiurh: idei, tekhnolohii, perspektyvy dyzainu, vol. 3, no. 2 (2020): 202-220. DOI: https://doi.org/10.31866/2617-7951.3.2.2020.220080
Restoran «Hendel-pliats». https://list.in.ua/Ґендель-пляц-Трускавець
“Restorannyi rynok u 2023 rotsi - zminy ta pidsumky“ [The Restaurant Market in 2023 - Changes and Results]. HoReCa. December 20, 2023. https://horeca-ukraine.com/restorannij-rinok-u-2023-roci-zmini-ta-pidsumki
Restoratsiia-muzei «Hasova liampa». https://gasovalampa.choiceqr.com/
Syvash, I. O. “Etnodyzain - vazhlyvyi chynnyk konsolidatsii ukrainskoho suspilstva v umovakh viiny“ [Ethno-Design as an Important Factor of Consolidation of Ukrainian Society under Conditions of War]. Visnyk Natsionalnoi akademii kerivnykh kadriv kultury i mystetstv, no. 3 (2022): 120-123. DOI: https://doi.org/10.32461/2226-3209.3.2022.266090
Shovchko, V. “Folklorno-etnohrafichnyi tsentr «Kozatska zaloha»“ [Folklore and Ethnographic Center "Cossack Pledge"]. https://zabytki.in.ua/uk/1373/folklorno-etnografichnii-tsentr-kozatska-zaloga
Fursa, O. O. “Hlobalizm ta rehionalizm v suchasnomu sotsialnomu prostori“ [Globalism and Regionalism in the Modern Social Space]. Humanitarnyi visnyk Zaporizkoi derzhavnoi inzhenernoi akademii. 2008. https://old-zdia.znu.edu.ua/gazeta/VISNIK_34_22.pdf

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