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Digital Planning in Trade: Methodological Approaches to Optimizing Business Processes of Enterprises
Oliinyk T. I., Kostyna K. A.

Oliinyk, Tetiana I., and Kostyna, Kateryna A. (2024) “Digital Planning in Trade: Methodological Approaches to Optimizing Business Processes of Enterprises.” Business Inform 6:242–250.
https://doi.org/10.32983/2222-4459-2024-6-242-250

Section: Economics of Trade and Services

Article is written in Ukrainian
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UDC 658.8:004

Abstract:
The purpose of the study is to study the impact of modern technologies on the efficiency of managerial processes in organizations. The main focus is on the analysis of the integration of information systems and their impact on decision-making and optimization of business processes. As a result of the study, it is found that the use of information systems increases the efficiency and accuracy of decision-making, which has a positive effect on the efficiency of organizations. It is also found that there are significant differences in the impact of technologies on different sectors of the economy, due to the specifics of activities and the level of technological maturity of enterprises. Prospects for further research include a more detailed analysis of the impact of specific types of information systems on the management of an organization. It is also necessary to develop recommendations for minimizing the risks associated with their implementation and determine the most effective strategies for integrating technologies into business processes. The practical significance of the present work lies in the possibility of using the results to improve the efficiency of managerial processes in real conditions. The results can be useful for business leaders and information systems developers. The originality of the study lies in the integrated approach to the analysis of the impact of information technology on management processes. This research makes a significant contribution to the development of knowledge in the field of management and information technology, proposing new approaches to improve the efficiency of organizations.

Keywords: planning, trading activities, methodology, entrepreneurship, optimization, digital instruments.

Fig.: 1. Bibl.: 12.

Oliinyk Tetiana I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Kostyna Kateryna A. – Masters Student, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

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