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Investment Policy of Industrial Enterprise: Theoretical Aspects and Features of Formation in Crisis Conditions
Koliesnichenko A. S., Kupryhin M. O.

Koliesnichenko, Anastasiia S., and Kupryhin, Maksym O. (2024) “Investment Policy of Industrial Enterprise: Theoretical Aspects and Features of Formation in Crisis Conditions.” Business Inform 7:240–247.
https://doi.org/10.32983/2222-4459-2024-7-240-247

Section: Investment Processes

UDC 330.322

Abstract:
The article defines that ways of interpreting the essence of the concept of "investment policy" may vary depending on the opinions and considerations of different authors. Based on the generalization of the main approaches to the definition of investment policy in economic literature, various aspects of investment policy were highlighted, in particular, the key ones are: strategic planning, regulation, stimulation and influence on the distribution of resources. It is substantiated that the role of investment policy in the activity of an industrial enterprise is expressed through the connection of the concepts "investment – policy – investment policy", the essence of which is subject to a certain logic. In fact, we are talking about investing resources or assets in a certain project or enterprise, which should stimulate and support investment activity through a complex of processes of formation, realization and implementation of decisions, strategies and actions. It is proved that even in unstable economic conditions, large enterprises can implement large-scale investment programs related to the purchase of expensive, often imported, high-performance equipment, while the investment funds of small and medium-sized businesses are directed mainly to the purchase of relatively not very expensive low-performance machines. During periods of crisis, investors become more attentive to corporate fundamentals, which leads to an outflow of capital from defensive portfolios. Investors find a way out in approaches focused on the long-term sustainability of firms. World experience shows that one of the most effective investment options is involvement in innovative investment activities, which should become a leading reference point in the implementation of the investment policy of industrial enterprises. This will not only help protect equity from loss or depreciation, but will also allow the business to receive regular income in the form of interest or dividends and a number of other benefits.

Keywords: investment, investment policy, investment activity, industrial enterprise, innovations.

Fig.: 3. Tabl.: 1. Bibl.: 19.

Koliesnichenko Anastasiia S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting and Finance, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Kupryhin Maksym O. – Applicant, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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