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Liburkina L. M.

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Implementation of Digital Technologies in the Development Strategy of Organizations in the Post-War Period: A New Vector of Crisis Management
Rybalko-Rak L. A., Husakovska T. O., Derzhii R. V., Bilan L. P.

Rybalko-Rak, Lesіa A. et al. (2025) “Implementation of Digital Technologies in the Development Strategy of Organizations in the Post-War Period: A New Vector of Crisis Management.” Business Inform 10:46–46.
https://doi.org/10.32983/2222-4459-2025-10-46-46

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 005.334:004.9

Abstract:
The article explores the role of digital technologies in shaping a new direction for organizational crisis management in the post-war period. The relevance of this topic is driven by profound economic transformations occurring in Ukraine due to military events, as well as the need to create efficient development strategies that can ensure business resilience under conditions of uncertainty. The introduction emphasizes that digitalization is becoming not merely a tool for modernization but a strategic condition for enterprise survival. It allows for more efficient resource management, transparent communication, rapid risk response, and integration into global economic processes. The aim of the study is to systematically substantiate the importance of digital technologies in forming development strategies for post-war organizations and to develop a digital roadmap that facilitates the transition from crisis response to sustainable innovative growth. Within the scope of the stated goal, tasks have been identified that include the analysis of post-war recovery challenges, the identification of directions for the digital transformation of management processes, the creation of a conceptual model for implementing digital technologies, and the determination of mechanisms to enhance organizational adaptability. The methodological foundation is based on a combination of theoretical and empirical methods: analysis, synthesis, induction, deduction, generalization, comparison, and observation. Their application provided a systematic understanding of digital transformation processes, identified key factors of organizational resilience, and facilitated the development of a structured digital roadmap for development. The research findings are summarized in the stages of the digital roadmap: crisis diagnosis and response, resource optimization, digital integration of communications, the development of digital leadership and cultural transformation, as well as the establishment of innovative development and proactive resilience. Specific digital tools have been defined for each stage – big data analytics systems, ERP and CRM solutions, cloud services, digital twins, artificial intelligence technologies, and blockchain platforms. The proposed model demonstrates how digitalization transforms traditional crisis management into a flexible system of strategic recovery aimed at risk forecasting and ensuring business process continuity. The conclusions emphasize that the implementation of digital technologies creates a new management paradigm based on data analytics, automation, open communication, and innovative leadership. The developed digital roadmap is a scientifically substantiated tool of strategic management that combines short-term crisis actions with long-term sustainable development goals. The implementation of this model promotes more efficient use of resources, the development of staff digital competence, the strengthening of corporate culture, and the creation of competitive advantages for organizations in the post-war period. Thus, digitalization acts not only as a technological but also as a strategic factor ensuring economic resilience, innovation, and global integration of Ukrainian organizations. Further research should focus on evaluating the practical efficiency of digital tools in crisis management systems, improving mechanisms of digital leadership, and developing sector-specific models of digital resilience.

Keywords: crisis management, digitalization, strategic development, post-war period.

Tabl.: 1. Bibl.: 8.

Rybalko-Rak Lesіa A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Husakovska Tetiana O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Derzhii Ruslan V. – Postgraduate Student, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]
Bilan Leonid P. – Postgraduate Student, Department of Management, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: [email protected]

List of references in article

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Paliey, D. (2025). Innovatsiini stratehii antykryzovoho upravlinnia v umovakh tsyfrovoi transformatsii [Innovative anti-crisis management strategies in the context of digital transformation]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia "Ekonomichni nauky", (1), 100-107. https://doi.org/10.37734/2409-6873-2025-1-14
Rybalko-Rak, L. A., Husakovska, T. O., & Opryshko, V. I. (2025). Tsyfrovizatsiia ta antykryzove upravlinnia: stratehichni zminy dlia rozvytku konkurentospromozhnoi ekosystemy [Digitalization and anti-crisis management: strategic changes for the development of a competitive ecosystem]. Problemy ekonomiky, (1), 223-229. https://doi.org/10.32983/2222-0712-2025-1-223-229
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