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Optimizing the Enterprise Strategic Management System in the Context of Digital Business Transformation Considering the Uncertainty of the External Environment
Petryshyn Y. I., Taranych О. V.

Petryshyn, Yevhenii I., and Taranych, Оksana V. (2025) “Optimizing the Enterprise Strategic Management System in the Context of Digital Business Transformation Considering the Uncertainty of the External Environment.” Business Inform 10:55–55.
https://doi.org/10.32983/2222-4459-2025-10-55-55

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 658.012.2:005.52:004.9

Abstract:
The article explores ways to fundamentally optimize the strategic management system of an enterprise operating in a VUCA environment, characterized by instability and unpredictability. It has been found that traditional long-term planning methods exhibit a strategic lag – a critical gap between the speed of market changes and the speed of managerial response. This issue necessitates a radical re-engineering of the business model and management processes. To address the problem of outdated data and improve informational capabilities, the study substantiates the need to implement business analytics and Big Data analysis tools, enabling a transition to data-driven decision-making and real-time risk predictive modeling. Methodological optimization entails moving towards Agile strategizing – a flexible, iterative planning approach with short cycles that enhances the strategic agility of an enterprise. Strategy execution and control effectiveness is achieved through the application of the «Objectives and Key Results» system, which ensures vertical alignment of ambitious goals and increases transparency in their attainment. The scientific novelty of this work lies in substantiating a synergetic model of the enterprise’s strategic management system, which integrates digital technologies with agility methodologies. Empirical analysis on the example of «Agrana Fruit Ukraine» LLC confirmed the practical relevance of this comprehensive approach in eliminating operational delays. The developed synergetic model of strategic management, which integrates business analytics systems and the adaptive «Objectives and Key Results» system, serves as a necessary foundation for ensuring the enterprise’s sustainable competitive advantage. Implementing this model significantly reduces strategic lag, enhancing the speed and efficiency of management decisions, which in turn allows for optimizing cost structures and ensuring stable growth. In summary, optimizing the strategic management system is considered not only a technological challenge but also an important component of strategic change management, the implementation of which is a necessary condition for ensuring sustainable competitive advantage and the enterprise’s development in conditions of economic uncertainty.

Keywords: strategic management, VUCA environment, business analytics, data-driven decision-making, Agile strategizing, Objectives and Key Results (OKRs).

Fig.: 1. Tabl.: 3. Bibl.: 14.

Petryshyn Yevhenii I. – Master, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]
Taranych Оksana V. – Candidate of Sciences (Economics), Associate Professor, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]

List of references in article

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