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Scientific and Methodological Approaches to Researching Competitiveness Management
Maistrenko O. V.

Maistrenko, Olga V. (2025) “Scientific and Methodological Approaches to Researching Competitiveness Management.” Business Inform 12:31–31.
https://doi.org/10.32983/2222-4459-2025-12-31-31

Section: Economics of Enterprise

UDC 339.137.2:005.332.4

Abstract:
The article is dedicated to the theoretical and methodological substantiation of approaches to studying competitiveness management amid contemporary transformations of economic development. The author outlines the essential characteristics of competitiveness as an object of scientific analysis and identifies factors that necessitate the use of a multidimensional methodological instrumentarium for its research. The key scientific and methodological approaches, including the systemic, situational, goal-oriented, and integrative approaches, are systematically presented, and their methodological role in shaping an adequate research paradigm is substantiated. Special attention is given to the explanation of the integrative approach, which enables the combination of different scientific paradigms and allows for the formation of a comprehensive understanding of the mechanisms of competitiveness management at the micro, meso, macro, and mega levels. It is additionally emphasized that applying this approach enhances the ability of economic systems to adapt to structural changes and ensure strategic resilience. It is substantiated that competitiveness is a systemic, dynamic, and contextually determined phenomenon, the evaluation of which requires consideration of multiple criteria, predictive indicators, and the specifics of both the external and internal environment. It is found that competitiveness management evolves into an integrated mechanism for the adaptation of economic systems to the challenges of sustainable development, digitalization, and increasing environmental requirements. The methodological principles for developing competitive advantages in the context of global economic interdependence and the transition to long-term sustainability models are elucidated. As a result of the study, a generalized methodological conception has been developed, ensuring analytical integrity and flexibility in examining competitiveness and serving as a foundation for further scientific research in the field of strategic management and economic development. The results obtained provide a theoretical basis for subsequent research aimed at deepening the assessment of competitiveness, creating adaptive management models, and refining indicators relevant to the conditions of global economic transformation.

Keywords: object of economic research, methodology, competitiveness management, green competitiveness, competitive advantages.

Fig.: 2. Bibl.: 11.

Maistrenko Olga V. – Candidate of Sciences (Engineering), Associate Professor, Associate Professor, Department of Creative Management and Design, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

Baldyniuk V. M. (2022). Systema upravlinnia konkurentospromozhnistiu pidpryiemstva [Enterprise competitiveness management system]. Ekonomika ta suspilstvo, 42. https://doi.org/10.32782/2524-0072/2022-42-35
Herashchenko I. M. (2019). Liudski resursy yak osnovnyi chynnyk konkurentospromozhnosti ta stratehichnoho planuvannia pidpryiemstva [Human resources as a key factor in competitiveness and strategic planning of the enterprise]. Biznes Inform, 11, 368–375. https://doi.org/10.32983/2222-4459-2019-11-368-375
Leskiv H. Z., Franchuk V. I., Levkiv H. Ya. & Hobela V. V. (2020). Upravlinnia konkurentospromozhnistiu pidpryiemstva: navch. posib. [Enterprise competitiveness management: study guide]. Lvivskyi derzhavnyi universytet vnutrishnikh sprav.
Pavlova V. A. & Hubariev R. V. (2014). Systema upravlinnia konkurentospromozhnistiu pidpryiemstva [Enterprise competitiveness management system]. Yevropeiskyi vektor ekonomichnoho rozvytku, 2, 168–176. https://eurodev.duan.edu.ua/images/stories/Files/2014/Articles_2/Artickes_Ukrainian_2/20.pdf
Pliashko O. S. & Khomych S. V. (2025). Stratehichne upravlinnia konkurentospromozhnistiu na zasadakh optymizatsii vytrat ta otsinky rezultatyvnosti [Strategic competitiveness management based on cost optimization and performance evaluation]. Ekonomichnyi prostir, 197, 204–211. https://doi.org/10.30838/EP.197.204-211
Sakhno I. V. (2020). Upravlinnia konkurentospromozhnistiu pidpryiemstva: stratehichnyi aspekt [Enterprise competitiveness management: strategic aspect]. Intelekt KhKhI, 3, 98–102. https://doi.org/10.32782/2415-8801/2020-3.19
Stankovska I. M. & Stankovskyi T. V. (2019). Model stratehichnoho upravlinnia konkurentospromozhnistiu na zasadakh protsesnoho pidkhodu ta TQM [Model of strategic competitiveness management based on the process approach and TQM]. Prychornomorski ekonomichni studii, 39-2, 21–25. https://bses.in.ua/journals/2019/39_2_2019/6.pdf
Verbivska L. V. (2023). Teoretychni zasady upravlinnia konkurentospromozhnistiu pidpryiemstva v konteksti systemnoho pidkhodu [Theoretical foundations of enterprise competitiveness management in the context of a systems approach]. Ekonomichnyi prostir, 187, 78–83. https://doi.org/10.32782/2224-6282/187-13
Yevtushenko N. O., Drokina N. I. & Savenko N. V. (2020). Stratehichne upravlinnia konkurentospromozhnistiu pidpryiemstva: teoretychnyi aspekt [Strategic management of enterprise competitiveness: theoretical aspect]. Ekonomichnyi prostir, 156, 129–135. https://doi.org/10.32782/2224-6282/156-23
Zhovnovach R. I. (2010). Systemnyi pidkhid do upravlinnia konkurentospromozhnistiu pidpryiemstva [A systems approach to enterprise competitiveness management]. Naukovi pratsi Kirovohradskoho natsionalnoho tekhnichnoho universytetu. Seriia «Ekonomichni nauky», 1(18), 344–348. https://dspace.kntu.kr.ua/server/api/core/bitstreams/19cef71f-398b-4e11-9c89-dfe90a9ec86f/content
Zhurylo I. V. & Khimich Yu. A. (2022). Stratehichne upravlinnia konkurentospromozhnistiu pidpryiemstva elektromontazhnykh posluh [Strategic management of the competitiveness of an electrical installation services enterprise]. Tsentralnoukrainskyi naukovyi visnyk. Seriia «Ekonomichni nauky», 8, 113–118. https://doi.org/10.32515/2663-1636.2022.8(41).113-128

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