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The Model of Enterprise Development Management in a Turbulent Environment
Iakovenko V. S., Kosman A. I.

Iakovenko, Vladyslav S., and Kosman, Andrii I. (2025) “The Model of Enterprise Development Management in a Turbulent Environment.” Business Inform 12:32–32.
https://doi.org/10.32983/2222-4459-2025-12-32-32

Section: Economics of Enterprise

UDC 658.012.2:658.014.1:330.131.7

Abstract:
The article explores the essence of developing a management model for enterprise growth in a turbulent market environment, where the importance of strategic flexibility, timely adaptation, and the enterprise’s capacity to ensure sustainable operation is increasing. The authors argue that modern enterprises evolve under significant uncertainty, rapid technological changes, heightened competitive pressure, and the transformation of market structures, which necessitates the use of combined management approaches. Based on an analysis of fundamental development conceptions – classical, strategic, innovative, systemic, competence-based, and adaptive – the article emphasizes the need to integrate them to construct a universal model capable of ensuring enterprise efficiency amid a changing market. Particular attention is given to defining and structuring the criteria for assessing enterprise development, which include financial, productive, market, innovation, resource, and socio-organizational indicators. The rationale for using quantitative analysis methods, including indicators of profitability, liquidity, asset turnover, material yield, labor productivity, market share, diversification level, innovation activity, and resource turnover, is substantiated. The article proposes a dynamic integrated development model based on the combination of strategic planning, systematic monitoring, and adaptive resource management. Its key feature is the integration of quantitative indicators with mechanisms for prompt response to changes in the external environment. The proposed model has significant practical value, as it enables the combination of a strategic vision for development with operational management mechanisms, contributes to enhancing enterprise resilience, improving the monitoring system, and increasing the ability to respond promptly to external changes.

Keywords: enterprise development, strategic management, adaptability, innovative activity, integrated model, competitiveness.

Fig.: 1. Tabl.: 2. Formulae: 13. Bibl.: 13.

Iakovenko Vladyslav S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Kosman Andrii I. – Masters Student, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

List of references in article

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Koval K. O., Yakovenko V. S. & Kucherenko S. K. (2024). Orhanizatsiia lohistychnykh protsesiv u proiektnii diialnosti pidpryiemstv [Organization of Logistic Processes in the Project Activity of Enterprises]. Biznes Inform, 5, 320–327. https://doi.org/10.32983/2222-4459-2024-5-320-327
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Yakovenko V. S. (2023). Novitni mozhlyvosti ta formy orhanizatsii biznesu u tsyrkuliarnii ekonomitsi [Newest Opportunities and Forms of Business Organization in the Circular Economy]. Bila K. O.
Zaitseva N. V. & Yakovenko V. S. (2015). Konsolidatsiia danykh u biznes-analizi diialnosti pidpryiemstv [Data Consolidation in Business Analysis of Enterprise Activities]. Hlobalni ta natsionalni problemy ekonomiky. http://global-national.in.ua/archive/8-2015/257.pdf

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