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Liburkina L. M.

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Management of Creativity of Managerial Staff of Enterprises: A Theoretical and Practical Review
Iastremska O. M., Stamatin G. V., Yaroshenko V. V.

Iastremska, Olena M., Stamatin, Gennadiy V., and Yaroshenko, Valeriіa V. (2025) “Management of Creativity of Managerial Staff of Enterprises: A Theoretical and Practical Review.” Business Inform 4:459–475.
https://doi.org/10.32983/2222-4459-2025-4-459-475

Section: Management and Marketing

Article is written in English
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UDC 658.3:316.77

Abstract:
The article is devoted to the study of the issue of managing the creativity of enterprise managerial staff. The article's relevance is determined by the need to intensify the innovative activities of enterprises, which should be based on creative management methods and the creative competencies of managerial staff, allowing managers to make unconventional decisions using methods that stimulate creative thinking. The aim of the article is to systematize theoretical and methodological developments in periodical publications over the last five years as the latest approaches to improving the management of creativity among enterprise managerial staff during innovative activities. The object of the study is the process of managing the creativity of enterprise personnel. The subject is the theoretical and methodological provisions, practical recommendations for managing the creativity of managerial staff in the context of innovative activities. The methods used to obtain results are: analysis, synthesis, structural-logical analysis, theoretical generalization, and a system approach – for the systematization of scientific periodical publications over the last five years, expert survey method – for surveying management personnel of enterprises on issues of creativity management, statistical calculations – for processing the results of the survey. The article systematizes periodical publications from the last 5 years based on the article's theme in four areas: creative management as a factor in the development of organizations, innovative entrepreneurship and its impact on economic development, personnel management methods in the context of creative management, modern innovative technologies in enterprise management. For each area, the advantages, methods, and disadvantages of the publications are identified. Based on this, measures for managing the creativity of managerial staff in enterprises are proposed. The theoretical generalization is supported by the results of an expert survey of the managerial staff of enterprises regarding the perception of creativity management in enterprises, the satisfaction with the methods used to ensure creativity management, and the shortcomings of creativity management. The generalization of theoretical conclusions and practical results of the survey has allowed the proposal of measures to activate creativity management among the managerial staff in enterprises.

Keywords: creativity, managerial staff, creative management, survey, satisfaction, innovative activities, personnel, enterprise, motivation, obstacles.

Tabl.: 4. Bibl.: 25.

Iastremska Olena M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Management, Logistics and Innovation, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Stamatin Gennadiy V. – Applicant, Department of Management, Logistics, and Innovations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Yaroshenko Valeriіa V. – Student, Educational and Scientific Institute of Management and Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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