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The Competitive Situation in the Postal Market of Ukraine
Horbal N. I., Sharovskyi Y. O., Yaroshenko V. V.

Horbal, Nataliya I., Sharovskyi, Yaroslav O., and Yaroshenko, Vladyslava V. (2019) “The Competitive Situation in the Postal Market of Ukraine.” Business Inform 5:123–128.
https://doi.org/10.32983/2222-4459-2019-5-123-128

Section: Economics of Transport and Communications

Article is written in Ukrainian
Downloads/views: 6

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UDC 339.137:338.47

Abstract:
The aim of the article is to analyze the characteristics of the functioning of and competitive situation in the postal market of Ukraine as well as the ways of its development. The analysis of the current state of the postal market in Ukraine has shown the dynamic development and intensification of the competition, in particular due to the rapid development of e-commerce. The growth in the volume of sold services in the field of telecommunications and postal services in Ukraine is stated. The analysis of the main competitors in the market – OJSC Ukrposhta, which is the national postal service operator, and LLC Nova Poshta showed the dominance of the latter. The main competitive disadvantages of OJSC Ukrposhta in the context of postal infrastructure, logistic routes, level of service, etc., are highlighted. A number of measures are proposed to speed up the development of OJSC Ukrposhta: fleet updating to shorten the delivery of goods; automation of the workflow to improve the quality / speed of provision of adjustment services; cooperation with global Internet portals to increase the volume of deliveries, etc. In general, the analysis showed that despite the dynamic development of the postal services market it needs effective strategic solutions, without which it will be difficult to intensify its activities on a global scale and to observe the country’s European integration course.

Keywords: competition, competitive situation, services, mail, postal services, European integration.

Fig.: 6. Tabl.: 3. Bibl.: 16.

Horbal Nataliya I. – Candidate of Sciences (Economics), Associate Professor, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Sharovskyi Yaroslav O. – Masters Student, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Yaroshenko Vladyslava V. – Masters Student, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

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“174 mln vidpravlen, rekordy KIT ta rozshyrennia merezhi: pidsumky roboty «Nova Poshta» u 2018 rotsi“ [174 million shipments, CIT records and network expansion: the results of "Nova Poshta" operation in 2018]. https://novaposhta.ua/news/rubric/2/id/5640
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Kniazieva, O. A. Stratehiia rozvytku poshtovoho zviazku [Strategy of development of postal communication]. Odesa: ONAZ im. O. S. Popova, 2013.
Klishchuk, L. “«Ukrposhta» pidnialasia na 33-ie mistse u sviti sered poshtovykh operatoriv“ [Ukrposhta has risen to the 33rd place in the world among postal operators]. Onlain-vydannia «Na chasi». https://nachasi.com/2018/05/31/ukrposhta-pidnyalasya/
“Natsionalnyi bank nadav operatoram poshtovoho zviazku pravo zdiisniuvaty perekaz koshtiv u natsionalnii valiuti“ [The National Bank granted postal operators the right to transfer funds in national currency]. NBU. https://bank.gov.ua/control/uk/publish/article?art_id=87247933&cat_id=80928
Savchuk, S. “Kurierska evoliutsiia: chy zaimut poshty nishu na rynku finansovykh posluh“ [Courier Evolution: Will Mail Take Niche At The Financial Services Market]. Ekonomichna pravda. https://www.epravda.com.ua/rus/columns/2019/02/21/645499/
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Dovhan, V. “Navishcho potribno reformuvaty poshtovyi zviazok“ [Why do I need to reform the postal connection]. NV Biznes. https://biz.nv.ua/experts/zachem-nuzhno-reformirovat-pochtovoj-svjazi-2504256.html

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