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Approaches and Models for the Change Management at the Enterprise
Budnik M. M., Ivanova Y. Y.

Budnik, Maryna M., and Ivanova, Yanina Yu. (2020) “Approaches and Models for the Change Management at the Enterprise.” Business Inform 10:370–376.
https://doi.org/10.32983/2222-4459-2020-10-370-376

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 22

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UDC 65.005.591

Abstract:
The article is aimed at offering and highlighting the results of the authors’ research on existing approaches and methods for change management, as well as to finding ways to improve the effective implementation of changes at the enterprise. The subject of the research was methodological approaches to the process of change management at the enterprise. The research was carried out by analyzing scientific works of foreign and domestic scholars on the topic of the article. The concept of change management is substantiated, which is based upon the possibility to reproduce the model of successful changes on the basis of specific instruments that allow to effectively implement changes. In the course of the analysis, the main competitive advantages that the enterprise can get in the implementation of effective change management were allocated. The models that allow efficient implementation of changes are defined. The choice of a particular model depends on the nature of the enterprise’s work and its chosen development strategy. It is proposed to classify approaches to change management by the nature of changes and the nature of management. Also noted is the necessity to distinguish between approaches to development management by the nature of planning, organization, management and control at the enterprise. In addition to approaches to change management at enterprises, it is advisable to consider existing models of implementation of changes, taking into account the specific situation and the desired results. The authors developed and proposed the process of managing changes at the enterprise in the form of a specific algorithm. As a result, the direction of further development of classification of approaches to change management is obtained. The authors propose their own vision of the change management process, which is advisable to present in the form of a specific algorithm for implementing and managing changes at the enterprise. Prospects for further research are coverage of applied aspects of change management at domestic enterprises.

Keywords: changes, change management, approaches, models, process.

Tabl.: 2. Bibl.: 12.

Budnik Maryna M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing and Trade Entrepreneurship, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]
Ivanova Yanina Yu. – Master, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

List of references in article

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