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Strategies for the Company’s Interaction with Stakeholders in Ensuring Sustainable Development: The Global Aspect
Chepeliuk M. I., Kushchii S. S.

Chepeliuk, Marharyta I., and Kushchii, Sofiia S. (2020) “Strategies for the Company’s Interaction with Stakeholders in Ensuring Sustainable Development: The Global Aspect.” Business Inform 12:460–465.
https://doi.org/10.32983/2222-4459-2020-12-460-465

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 3

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UDC 338.242-027.5.1.33.2

Abstract:
The article is aimed at analyzing the social responsibility of «PepsiCo», identifying the main groups of stakeholders, their impact on the company’s activities and strategies for interacting with them. In today’s business world, many enterprises face increased pressure from their competitors, shareholders, and the environment. More and more companies are introducing a vector of socially responsible business into the corporate strategy. As a result, companies continuing their operations need to apply different strategies for long-term sustainability, which maximizes the shareholder value. However, corporate social and ethical responsibilities have become higher expectations. Therefore, the research examines the corporate strategy, management and ethical practices of the successful global company PepsiCo Inc. The article emphasizes and proves the growing role of the conception of sustainable development in the activities of large companies, as well as analyzes the connection, mutual influence and fundamental differences in the interpretation of the concepts of sustainable development, corporate social responsibility, and business stability. The PepsiCo’s core stakeholder groups are analyzed; the relevance of the implementation of sustainable development strategies by the company is determined and it is shown how the implementation of sustainable development strategies allows to gain additional advantages in management and quickly respond to changes in both the internal and the external environment. Based on the analyzed data, the company needs a more comprehensive ethical policy to ensure the production of healthier and safer products. The research concludes that PepsiCo should improve its conception of social responsibility, corporate strategy, ethics, and corporate governance policy in order to obtain results that best meet the interests of stakeholders.

Keywords: stakeholders, corporate management, strategy, ethics, corporate social responsibility, PepsiCo Inc.

Fig.: 3. Tabl.: 1. Bibl.: 11.

Chepeliuk Marharyta I. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Kushchii Sofiia S. – Masters Student, Faculty of Consulting and International Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

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Mishchenko, S. P. “Teoretychni zasady stiikoho rozvytku pidpryiemstva“ [Theoretical Principles of Sustainable Development of the Enterprise]. Visnyk ekonomiky transportu i promyslovosti, no. 36 (2011): 168-171.
Vetsko, T. M. “Stalyi rozvytok pidpryiemstva: problemy ta perspektyvy“ [Sustainable Development of the Enterprise: Problems and Prospects]. Aktualni problemy ekonomiky ta upravlinnia. 2019. http://ape.fmm.kpi.ua/article/view/153856/153431
“2019 Sustainability Report Goals & Progress“. PepsiCo. https://www.pepsico.com/sustainability/goals-and-progress
Annual reports of PepsiCo Inc. 2017. https://www.pepsico.com/docs/album/annual-reports/pepsico-inc-2017-annual-report.pdf?sfvrsn=1f19b18d_4
Gregoire, P. “Stakeholder Analysis: Definitions, Tools and Techniques“. September 11, 2019. https://www.boreal-is.com/blog/what-is-stakeholder-analysis/
Greenspan, R. “PepsiCo's Stakeholders: A CSR Analysis“. February 06, 2017. http://panmore.com/pepsico-stakeholders-csr-analysis
“PepsiCo's Journey Toward an Ethical and Socially Responsible Culture“. https://danielsethics.mgt.unm.edu/pdf/pepsico%20case.pdf
Dudovskiy, J. “PepsiCo Business Strategy and Competitive Advantage“. May 01, 2016. https://research-methodology.net/pepsico-analysis-of-corporate-strategy/
“PepsiCo works to conserve water at plants, around the world“. https://www.reliableplant.com/Read/23817/pepsico-conserve-water-plants
Antilov, S. M. “Ustoychivoye razvitiye sovremennogo predpriyatiya: problemy i perspektivy“ [Sustainable Development of a Modern Enterprise: Problems and Prospects]. Vestnik Samarskogo gosudarstvennogo universiteta, no. 1 (2012): 12-18.

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