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An Information-Statistical Analysis of the Activities of Ukrainian Enterprises Providing Temporary Accommodation Services
Rakhman M. S., Danyleiko Y. I.

Rakhman, Mahbubur S., and Danyleiko, Yelyzaveta I. (2021) “An Information-Statistical Analysis of the Activities of Ukrainian Enterprises Providing Temporary Accommodation Services.” Business Inform 10:227–233.
https://doi.org/10.32983/2222-4459-2021-10-227-233

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 4

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UDC 338.46(48).017

Abstract:
The article is aimed at carrying out a statistical analysis of the activities of Ukrainian enterprises providing temporary accommodation services, as well as identifying problems and providing recommendations for improving the hotel services market in view of the impact of the COVID-19 pandemic in Ukraine. The article highlights the relevance of the research and the importance of the hospitality industry in the development of the country’s economy in view of the recent events and the impact of the COVID-19 pandemic in Ukraine; the essence and types of hotel and restaurant business and services are considered; the main problems of development of domestic hotel economy, which require urgent solution, are allocated. The results of the carried out structural and dynamic analysis of the industry according to the State Statistics Service of Ukraine are provided: changes in the number of accommodation facilities by types, forms of ownership and advantages in territorial placement. The tendencies in the activities of hotels and motels of legal ownership are analyzed, namely: number of units; number of visitors who stayed in them; volume of services sold in total and by regions of Ukraine, etc. As a result of the study, forecast models of the volume of implemented services of hotels and similar means are developed. New ways of development and improvement of the state and activity of the hotel and restaurant business in Ukraine are proposed, in particular due to the provision of additional services (self-isolation, doing business, nutritive conditions) and directions of using Internet marketing with parallel work in the online mode. It is concluded that for the effective work of hotel and restaurant enterprises it is necessary to introduce a system of innovative management of enterprises development aimed at increasing the level of competitiveness, individuality, adaptability, improvement, quality.

Keywords: hotel and restaurant business, hotel, services, foreign visitors, recommendations, Internet marketing.

Fig.: 6. Tabl.: 1. Bibl.: 8.

Rakhman Mahbubur S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Danyleiko Yelyzaveta I. – Bachelor, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Rakhman, M. S., and Zaika, N. S. “Vplyv strukturnykh zrushen pokaznykiv hotelno-restorannoho biznesu na imidzhevu model Ukrainy“ [Influence of Structural Changes of Indicators of Hotel and Restaurant Business on the Image Model of Ukraine]. Efektyvna ekonomika. 2018. http://www.economy.nayka.com.ua/?op=1&z=6418
Krul, H. Ya. Osnovy hotelnoi spravy [Basics of Hotel Business]. Kyiv: Tsentr navchalnoi literatury, 2011.
Shevchuk, Yu. A. “Suchasnyi stan ta perspektyvy rozvytku hotelnoho biznesu Ukrainy: chynnyky ta problemy“ [Current State and Prospects of Hotel Development in Ukraine: Critical Factors and Challenges]. Visnyk Kyivskoho natsionalnoho universytetu tekhnolohii ta dyzainu. Seriia «Ekonomichni nauky», no. 1 (2020): 41-51. DOI: 10.30857/2413-0117.2020.1.4
“Kilkist subiektiv hospodariuvannia za vydamy ekonomichnoi diialnosti (2010-2019)“ [Number of Business Entities by Type of Economic Activity (2010-2019)]. Derzhavna sluzhba statystyky Ukrainy. https://ukrstat.org/uk/operativ/operativ2012/fin/osp/ksg/ksg_u/arch_ksg_u.htm
“Osnovni pokaznyky diialnosti kolektyvnykh zasobiv rozmishchuvannia v Ukraini“ [The Main Indicators of Collective Accommodation in Ukraine]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/operativ/operativ2020/tyr/kol_zas_ukr/kol_zas_rozm_2020_u.htm
Panova, I. O. “Turyzm pid chas pandemii: naslidky ta perspektyvy“ [Tourism During a Pandemic: Implications and Prospects]. Biznes Inform, no. 5 (2020): 226-232. DOI: https://doi.org/10.32983/2222-4459-2020-5-226-232
Serediuk, V. B. “Zastosuvannia ekonomiko-matematychnykh metodiv dlia rozviazannia ekonomichnykh zadach“ [Application of Economic and Mathematical Methods for Solving Economic Problems]. Visnyk sotsialno-ekonomichnykh doslidzhen, no. 1 (2014): 69-73.
“Dorozhnia karta konkurentospromozhnoho rozvytku sfery turyzmu v Ukraini“ [Roadmap for Competitive Development of Tourism in Ukraine]. http://www.ntoukraine.org/assets/files/EBRD-COVID19-Report-UKR.pdf

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