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Liburkina L. M.

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E-business as the Most Prospective Form of Enterprise Development During the Globalization Transformations
Hutareva Y. V., Dobrovolska A. Y.

Hutareva, Yuliia V., and Dobrovolska, Anastasiia Ye. (2021) “E-business as the Most Prospective Form of Enterprise Development During the Globalization Transformations.” Business Inform 12:87–92.
https://doi.org/10.32983/2222-4459-2021-12-87-92

Section: Information Technologies in the Economy

Article is written in Ukrainian
Downloads/views: 1

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UDC 658.6

Abstract:
Events in the global economy have changed the traditional balance between customer and supplier. Without a well-designed business model, innovators will be able to neither provide nor gain value from their innovations. Globalization takes on a different dimension in business. In particular, changes in the external environment have a big impact on the further development and competitiveness of enterprise. This is especially relevant for online trading companies, where creating revenue streams often causes the most inconvenience due to the customers’ expectations that basic services should be free. The business community has changed radically with the advent of the Internet as a means of communication and commerce. The Internet is forcing many companies to rethink their distribution strategies, if not all business models. The Internet can be used as an additional channel through which enterprises communicate and trade with customers (business-consumer, B2C), as well as with suppliers and partners (business-business, B2B). The Internet and related technologies such as intranet and extranet also help organizations improve the efficiency of their internal processes. From a business perspective, the Internet has had a profound impact on how firms operate, how they communicate with other firms, what products they produce, how they deliver products and services, and how they seek competitive advantage. E-business differs in volume and type of activity. The entire supply chain of many industries has been radically changed with the development of the Internet and related technologies. Now most organizations have a website that is used to promote business activities or market their products and services. More and more traditional firms are creating their own websites for e-business and e-commerce and offering an additional sales channel for their customers. The development and maintenance of network infrastructure is an important industry branch for ensuring high-quality access to Internet services and represents one of the largest and most complex organizations in the world.

Keywords: e-business, e-commerce, e-business structure.

Fig.: 1. Bibl.: 8.

Hutareva Yuliia V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Management and Innovation, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]
Dobrovolska Anastasiia Ye. – Student, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]

List of references in article

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