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The Theoretical Foundations of Ensuring a Balanced Development of Railway Transport Services in the Context of Digitalization
Obruch H. V.

Obruch, Hanna V. (2021) “The Theoretical Foundations of Ensuring a Balanced Development of Railway Transport Services in the Context of Digitalization.” Business Inform 4:135–141.
https://doi.org/10.32983/2222-4459-2021-4-135-141

Section: Economics of Transport and Communications

UDC 330.34:656.2

Abstract:
The article explores the current state and trends in the development of railway transport services. It is determined that the frequent change of the administration of JSC «Ukrzaliznytsia» and the priorities of its development, inhibition of the necessary reformation changes, inconsistency and non-systematicity of the implemented policy of railway transport development led to an extremely difficult financial and technical condition of the railway company. The result of the technical degradation of railway transport and the decrease in its throughput and transportation capacity were a catastrophic deterioration in the quality of services of railway enterprises and a gradual loss of the share of the freight market in favor of other types of transport. It is proved that restoring consumer confidence and ensuring the balanced development of services of railway enterprises requires the use of a digital instrumentarium for their modernization and the introduction of new digital solutions aimed at improving communication with stakeholders. The main requirements of consumers for the quality of transport service in terms of segments of activities of railway enterprises are disclosed. The theoretical foundations for the balanced development of services of railway enterprises are formed, taking into account the trends in the digital transformation of the railway industry and defining the key role of digital instruments in ensuring the balanced development of services of industry enterprises. Scenarios for the development of services of railway enterprises based on the introduction of digitalization instruments are presented, among which pessimistic, realistic and optimistic scenarios are identified. In particular, the pessimistic scenario involves the introduction of digital instruments that ensure the improvement of only the customer service of railway enterprises, realistic is focused on the introduction of digital instruments in the segments of transport service in accordance with the formation of the railway transportations market. To implement the optimistic scenario, it is necessary to ensure the improvement of existing and the development of new services based on the comprehensive implementation of digital transformation instruments.

Keywords: railway transport enterprises, digitalization, balanced development, transport services, theoretical foundations, scenarios.

Fig.: 2. Bibl.: 13.

Obruch Hanna V. – Candidate of Sciences (Economics), Associate Professor, Department of Economics and Management of Industrial and Commercial Business, Ukrainian State University of Railway Transport (7 Feierbakha Square, Kharkіv, 61050, Ukraine)
Email: [email protected]

List of references in article

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