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Modeling of the System of Evaluation of Retail Enterprises on the Basis of KPI and Process Approach
Podskrebko O. S., Ivanchenko N. O., Tkachenko V. V.

Podskrebko, Oleksandr S., Ivanchenko, Nadiia O., and Tkachenko, Victoriia V. (2021) “Modeling of the System of Evaluation of Retail Enterprises on the Basis of KPI and Process Approach.” Business Inform 4:66–72.
https://doi.org/10.32983/2222-4459-2021-4-66-72

Section: Economic and Mathematical Modeling

UDC 658.6

Abstract:
The article proposes a model for evaluating the activities of retail enterprise, which is based on five stages and allows determining ways to increase the efficiency of functioning, which will improve the adaptive properties of the economic object. The analysis of types of KPI is carried out, process and functional approaches are identified as the main ones for the direct development of key performance indicators, as well as the characteristics of the evaluation of effective marketing at enterprises, including those that function in the sphere of retail trade, are determined. The authors considered how modeling and forecasting of key financial indicators of an enterprise contribute to the creation of strategies for its development. The article notes that for the initial evaluation of a retail enterprise focused on long-term success, it is mandatory to conduct an audit aimed at assessing the efficiency of the economic object and defining how quickly the enterprise adapts to dynamic environmental conditions. The carried out analysis allowed to identify the key factors that contribute to an improvement of the enterprise’s operation. Also, on the example of the Isikawa diagram, the ratio of KPI, strategies and understanding of business processes was considered in order to set, control and analyze the achievement of goals.

Keywords: KPI, operational activity, model, competitiveness, retail enterprise, process approach.

Fig.: 4. Bibl.: 11.

Podskrebko Oleksandr S. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Cybernetics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Ivanchenko Nadiia O. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Economic Cybernetics, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Tkachenko Victoriia V. – Student, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

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Tarasiuk, T. “Metody intelektualnoho analizu danykh v rozdribnii torhivli“ [Data Mining Methods in Retail]. International Electronic Scientific Journal “Science Online”. https://nauka-online.com/wp-content/uploads/2018/05/Tarasyuk.pdf

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