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Priority Directions of Ensuring Sustainable Development of Tourism of Ukraine in the Context of Pandemic
Нaponenko H. I., Yevtushenko O. V., Shamara I. M.

Нaponenko, Hanna I., Yevtushenko, Olena V., and Shamara, Irina M. (2021) “Priority Directions of Ensuring Sustainable Development of Tourism of Ukraine in the Context of Pandemic.” Business Inform 5:227–235.
https://doi.org/10.32983/2222-4459-2021-5-227-235

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 6

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UDC 338.487:616-036.22(045)

Abstract:
The article is concerned with solving problems related to the tourism sphere during the pandemic. The study is aimed at a scientific-theoretical substantiating the prospects for sustainable development of tourism of Ukraine in the context of pandemic. Elaboration of the set aim led to the need to solve the following tasks: establish the problems of sustainable tourism development during the pandemic; consider directions of sustainable tourism development; propose an improved concept of sustainable development of tourism of Ukraine during the pandemic. To achieve the aim of the study, general scientific and special methods were used. System analysis is a method that represents a sequence of actions to determine structural links between different elements of the system under study. Synthesis – the process of combining individual things and concepts into one. Induction is a research method in which a general conclusion is based on individual elements. Comparison – the similarities and differences of objects and phenomena are established on significant grounds. In order to effectively manage the sustainable development of tourism in the context of pandemic, according to the authors, cooperation between the State and local authorities, tourist enterprises, tourist infrastructure entities is necessary. Such a mechanism for administrating the sustainable tourism development is presented in the form of a scheme. Based on the concept of sustainable development, the directions of the strategy of sustainable tourism development during the pandemic are proposed. The basis of the proposed program is not only a survival strategy, but also advancing due to future significant changes in consumer preferences. The success of the proposed directions will have a positive influence on changing the social structure of society, will allow to stop the processes of increasing social tension and destabilizing the social system, will form favorable conditions for increasing the mobility of the residents of the country.

Keywords: sustainable development of tourism, pandemic, strategy of sustainable development of tourism, COVID-19, tourist flows.

Fig.: 3. Tabl.: 2. Bibl.: 10.

Нaponenko Hanna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Country Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Yevtushenko Olena V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Regional Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Shamara Irina M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism Business and Regional Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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United Nations World Tourism Organization (UNWTO). http://www2.unwto.org/
Wang, W.-T., and Belardo, S. “The role of knowledge management in achieving effective crisis management: a case study“. Journal of Information Science, vol. 35, no. 6 (2009). DOI: https://doi.org/10.1177/0165551509104234
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