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Liburkina L. M.

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Analyzing the Proposals from Leading Operators in the Tourism Market of Kharkiv Region
Yevtushenko O. V., Нaponenko H. I., Shamara I. M.

Yevtushenko, Olena V., Нaponenko, Hanna I., and Shamara, Irina M. (2021) “Analyzing the Proposals from Leading Operators in the Tourism Market of Kharkiv Region.” Business Inform 7:153–160.
https://doi.org/10.32983/2222-4459-2021-7-153-160

Section: Economics of Trade and Services

Article is written in Ukrainian
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UDC 338.465.2

Abstract:
The article is aimed at analyzing the proposals from leading operators in the tourist market of Ukraine, in particular in the city of Kharkiv. The article analyzes the charter offers of travel operators for the summer season 2020. After the analysis, it can be stated that travel operators plan to significantly increase volumes for Turkey (for example, two flights a week to the Turkish Dalaman are planned (in the season 2019, one flight per week was operated)). It is worth noting that travel operators also plan to significantly increase volumes for European areas, in particular Italy. In addition to the proposed flights to the swimming and beach resorts, the summer navigation will also feature direct flights of the airline Ernest, which will allow to develop interesting excursion routes, focusing on the arrival airports in Rome and Milan. At the same time, the expediency of increasing the volume of flights to Calabria can be questioned, because two flights a week is too much for a place that has not yet become a mass resort, which means that it experiences problems with infrastructure development and sufficient availability of accommodation facilities. The article analyzes the proposals of leading operators in the tourist market of Ukraine, according to the findings it can be noted that almost all travel operators - leaders in the number of tourists served consider the Kharkiv region as an attractive market for expanding travel content. The leaders in the number of tourists served were two travel operators who have their own airlines, namely: Sky Up (Join Up) and Azur Air Ukraine (Anex Tour). The undisputed leader in the number of exclusive destinations represented with a guaranteed flight is Join Up, and there is also a tendency to increase volumes with the travel operator TUI. On the basis of a survey, the best travel operators were identified by the ratings of agent-friendly and tourist-friendly, they were: Tez Tour, Join Up, Pegas Touristik, Coral Travel, and TUI.

Keywords: travel operator, travel content, tourism market.

Fig.: 4. Tabl.: 6. Bibl.: 10.

Yevtushenko Olena V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Regional Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Нaponenko Hanna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Country Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Shamara Irina M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism Business and Regional Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Yevtushenko, O. V., Haponenko, H. I., and Shamara, I. M. “Analiz turystychnoho popytu v Ukraini: suchasnyi stan i perspektyvy“ [Analyzing the Tourism Demand in Ukraine: The Current Status and Prospects]. Biznes Inform, no. 2 (2021): 152-160. DOI: https://doi.org/10.32983/2222-4459-2021-2-152-160
“Top-25 turoperatorov vyyezdnogo turizma“ [Top 25 Outbound Tour Operators]. http://turprofi.com.ua/rejtingi/2188-top-25-turoperatorov-vyezdnogo-turizma
“Reyting agent-friendly turoperatorov massovogo turizma. Leto-2018“ [Rating of Agent-friendly Mass Tourism Tour Operators. Summer 2018]. UATA. https://uata.com.ua/agent-friendly-rating/
Turystychnyi operator Coral Travel. http://agency.coraltravel.ua/main/city/211.aspx
Turystychnyi operator Pegas Touristik. http://pegast.com.ua/ru/agency
Turystychnyi operator Tez Tour. https://www.tez-tour.com/ru/kiev/forAgency.html
Turystychnyi operator Anex tour. http://anextour.com.ua/
Turystychnyi operator TUI. http://agent.tui.ua/
Turystychnyi operator TPG. https://www.tpg.ua/
Turystychnyi operator Join Up. https://joinup.ua/

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