BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Determining Potential Directions for Ukraine’s Own Green Brand Formation
Syhyda L. O., Khaba A. P., Nazarenko A. P.

Syhyda, Liubov O., Khaba, Anna P., and Nazarenko, Anastasiia P. (2021) “Determining Potential Directions for Ukraine’s Own Green Brand Formation.” Business Inform 7:21–30.
https://doi.org/10.32983/2222-4459-2021-7-21-30

Section: Globalization Processes in the Economy

Article is written in Ukrainian
Downloads/views: 2

Download article (pdf) -

UDC 502.131.1+330.34(477)

Abstract:
The article is aimed at studying the directions that are of paramount importance in the country's transition to ecologically oriented development, as well as determining on this basis Ukraine's readiness to form and develop its own «green» brand. In accordance with the set goal, the main directions to carry out the research were ecologization and sustainable development, organic agriculture and renewable energy. As a result of the research, Ukraine's position corresponding to the Sustainable Development Goals Index was determined. According to this, Ukraine successfully combines economic development, social integration and ecological sustainability. The value of the country's index is on par with new industrialized countries and even with some economically developed countries. Ukraine's position in accordance with the Environmental Performance Index is worse and shows a lag from the advanced countries of the world. Furthermore, it is determined that Ukraine inefficiently uses agricultural land, since there is a high level of plowing, and only 1.1% is occupied for organic production. Still, despite the fact that Ukraine is the second exporter of organic products to the EU after China, insufficient attention is paid to the markets of Asia and Africa. It is defined that renewable energy in Ukraine is at the stage of origin, the reason for which is, among other things, underfunding of this direction. The most developed sources of renewable energy in Ukraine are currently hydropower and solar energy. Additionally, the article highlights weaknesses that create obstacles to environmental friendliness and sustainable development and should be leveled when forming Ukraine’s own green brand.

Keywords: green brand, environmental friendliness, sustainable development, organic agriculture, renewable energy.

Fig.: 3. Tabl.: 4. Bibl.: 29.

Syhyda Liubov O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Business Economics and Administration, Sumy State Pedagogical University named after A. S. Makarenko (87 Romenska Str., Sumy, 40002, Ukraine)
Email: [email protected]
Khaba Anna P. – Postgraduate Student, Department of Marketing, Sumy State University (2 Mykoly Sumtsova Str., Sumy, 40007, Ukraine)
Nazarenko Anastasiia P. – Student, Sumy State University (2 Mykoly Sumtsova Str., Sumy, 40007, Ukraine)
Email: [email protected]

List of references in article

Starchenko, L. et al. “Environmental management and green brand for sustainable entrepreneurship“. The International Conference on Innovation, Modern Applied Science & Environmental Studies: E3S Web of Conferences, art. 00015, vol. 234, 2021. DOI: https://doi.org/10.1051/e3sconf/202123400015
Lyulyov, O. et al. “Sustainable Development of Agricultural Sector: Democratic Profile Impact Among Developing Countries“. Research in World Economy, vol. 10, no. 4 (2019): 97-105. DOI: 10.5430/rwe.v10n4p97
Letunovska, N. “Environmental management and social marketing: a bibliomentric analysis“. The International Conference on Innovation, Modern Applied Science & Environmental Studies: E3S Web of Conferences, art. 00008, vol. 234, 2021. DOI: https://doi.org/10.1051/e3sconf/202123400008
Shevchenko, T., Koblianska, I., and Saher, L. “Development of Biodegradable Municipal Waste Separate Collection System in Ukraine to Fulfill the Requirements of the European Union Directives“. Journal of Environmental Management and Tourism, vol. 7, no. 3 (2016): 361-369.
Cebula, J. et al. “Biogas as an alternative energy source in Ukraine and Israel: Current issues and benefits“. International Journal of Environmental Technology and Management, vol. 21, no. 5/6 (2018): 421-438. DOI: https://doi.org/10.1504/IJETM.2018.100592
Rosokhata, A. et al. “Renewable energy: A bibliometric analysis“. 1st Conference on Traditional and Renewable Energy Sources: Perspectives and Paradigms for the 21st Century (TRESP 2021): E3S Web of Conferences, art. 03002, vol. 250, 2021. DOI: https://doi.org/10.1051/e3sconf/202125003002
Vakulenko, I. et al. “A systematic literature review of smart grids“. 1st Conference on Traditional and Renewable Energy Sources: Perspectives and Paradigms for the 21st Century (TRESP 2021) : E3S Web of Conferences, art. 08006, vol. 250, 2021. DOI: https://doi.org/10.1051/e3sconf/202125008006
Pimonenko, T. et al. “Green Brand of Companies and Greenwashing under Sustainable Development Goals“. Sustainability, vol. 12, no. 4 (2020). DOI: https://doi.org/10.3390/su12041679
Chygryn, O. et al. “Green competitiveness: The evolution of concept formation“. The International Conference on Innovation, Modern Applied Science & Environmental Studies: E3S Web of Conferences, art. 00004, vol. 234, 2021. DOI: https://doi.org/10.1051/e3sconf/202123400004
Lyeonov, S. et al. “Green brand as a marketing instrument: Principle, features and parameters“. International Journal of Global Energy Issues, vol. 43, no. 2/3 (2021): 147-165. DOI: https://doi.org/10.1504/IJGEI.2021.115141
Chen, Y.-S. “The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust“. Journal of Business Ethics, vol. 93, no. 2 (2010): 307-319. DOI: https://doi.org/10.1007/s10551-009-0223-9
Hartmann, P., Apaolaza, Ibanez V., and Forcada, Sainz F. J. “Green branding effects on attitude: functional versus emotional positioning strategies“. Marketing Intelligence & Planning, vol. 23, no. 1 (2005): 9-29. DOI: 10.1108/02634500510577447
Sachs, J. et al. “SDG Index and Dashboards - Global Report 2016“. New York : Bertelsmann Stiftung and Sustainable Development Solutions Network (SDSN). 2016. https://s3.amazonaws.com/sustainabledevelopment.report/2016/2016_sdg_index_and_dashboards_report.pdf
Sachs, J. et al. “SDG Index and Dashboards Report 2017“. New York : Bertelsmann Stiftung and Sustainable Development Solutions Network (SDSN). 2017. https://s3.amazonaws.com/sustainabledevelopment.report/2017/2017_sdg_index_and_dashboards_report.pdf
Sachs, J. et al. “SDG Index and Dashboards Report 2018“. New York : Bertelsmann Stiftung and Sustainable Development Solutions Network (SDSN). 2018. https://s3.amazonaws.com/sustainabledevelopment.report/2018/2018_sdg_index_and_dashboards_report.pdf
Sachs, J. et al. “Sustainable Development Report 2019“. New York : Bertelsmann Stiftung and Sustainable Development Solutions Network (SDSN). 2019. https://s3.amazonaws.com/sustainabledevelopment.report/2019/2019_sustainable_development_report.pdf
Sachs, J. et al. “The Sustainable Development Goals and COVID-19. Sustainable Development Report 2020“. Cambridge : Cambridge University Press. 2020. https://s3.amazonaws.com/sustainabledevelopment.report/2020/2020_sustainable_development_report.pdf
“Natsionalna dopovid pro yakist pytnoi vody ta stan pytnoho vodopostachannia v Ukraini u 2019 rotsi“ [National Report on Drinking Water Quality and the State of Drinking Water Supply in Ukraine in 2019]. Ministerstvo rozvytku hromad ta terytorii Ukrainy. Kyiv, 2020. https://www.minregion.gov.ua/wp-content/uploads/2020/12/naczionalna-dopovid-za-2019-rik.pdf
Krylova, I. I. “Analiz suchasnoho stanu sfery vodopostachannia ta vodovidvedennia v Ukraini“ [Analysis of the Modern Scenario of Water Supply and Wastewater Sector in Ukraine]. Investytsii: praktyka ta dosvid, no. 23 (2018): 118-125. DOI: 10.32702/2306-6814.2018.23.118
“Rozoranist zemel v Ukraini dosiahla 80% i ye naivyshchoiu u sviti“ [Plowed Land in Ukraine Has Reached 80% and Is the Highest in the World]. AgroNews. May 28, 2020. https://agronews.ua/news/rozoranist-zemel-v-ukraini-dosiahla-80-i-ie-nayvyshchoiu-u-sviti/
Oleksiichuk, V. “V Ukraini katastrofichnyi riven rozoranosti zemel, z naslidkamy totalnoho znyshchennia dovkillia ta zdorovia liudei“ [In Ukraine, the Level of Plowed Land Is Catastrophic, With the Consequences of Total Destruction of the Environment and Human Health]. http://proty-pestycydiv.co.ua/2021/01/05/v-ukrayini-katastrofichnyj-riven-rozoranosti-zemel-z-naslidkamy-totalnogo-znyshhennya-dovkillya-ta-zdorov-ya-lyudej/
“Stan sfery povodzhennia z pobutovymy vidkhodamy v Ukraini za 2020 rik“ [The State of the Sphere of Household Waste Management in Ukraine in 2020]. Ministerstvo rozvytku hromad ta terytorii Ukrainy. https://www.minregion.gov.ua/napryamki-diyalnosti/zhkh/terretory/stan-sfery-povodzhennya-z-pobutovymy-vidhodamy-v-ukrayini-za-2020-rik-2/
Malyovanyi, A. “Na porozi smittievoho kolapsu. Chomu v Ukraini mnozhatsia smittiezvalyshcha i yak z nymy borotysia“ [On the Verge of a Garbage Collapse. Why Landfills are Multiplying in Ukraine and How to Deal with Them]. Interfax-Ukraina. January 13, 2021. https://ua.interfax.com.ua/news/blog/715801.html
“2020 EPI Results“. https://epi.yale.edu/epi-results/2020/component/epi
Willer, H. “The World of Organic Agriculture. Statistics and Emerging Trends 2021“. Research Institute of Organic Agriculture FiBL ; IFOAM - Organics International. Bonn, 2021. https://www.fibl.org/fileadmin/documents/shop/1150-organic-world-2021.pdf
“Vnutrishnii rynok orhanichnoi produktsii Ukrainy, eksport ta import za 2019 rik“ [Domestic Market of Organic Products of Ukraine, Exports and Imports in 2019]. AgroPolit.com. August 03, 2020. https://agropolit.com/infographics/view/95
“Renewable Energy Statistics 2020“. IRENA - The International Renewable Energy Agency. Abu Dhabi, 2020. https://www.irena.org/-/media/Files/IRENA/Agency/Publication/2020/Jul/IRENA_Renewable_Energy_Statistics_2020.pdf
Ritchie, H., and Roser, M. “Renewable Energy“. https://ourworldindata.org/renewable-energy#citation
“Global Trends in Renewable Energy Investment 2020“. Frankfurt School; FS-UNEP Collaboration Centre. Frankfurt am Main, 2020. https://wedocs.unep.org/bitstream/handle/20.500.11822/32700/GTR20.pdf?sequence=1&isAllowed=y

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster