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The Current State and New Realities of Retail Trade in Ukraine
Yevtushenko V. A., Rakhman M. S., Diachenko Y. I.

Yevtushenko, Viktoriia A., Rakhman, Mahbubur S., and Diachenko, Yuliia I. (2021) “The Current State and New Realities of Retail Trade in Ukraine.” Business Inform 9:116–123.
https://doi.org/10.32983/2222-4459-2021-9-116-123

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 13

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UDC 339.13.017: 338.4

Abstract:
Retail trade in Ukraine demonstrates a sufficient number of market and infrastructure entities, contributes to the development of economic sectors and the seamless promotion of goods to the consumer. The article is aimed at studying the state of domestic retail trade in the context of the main indicators; problem detection; new realities and major tendencies in the future. The essence of retail trade is considered, its features and functions are substantiated; the purpose and importance among the leading sectors of the economy are identified. Leading retail chains are allocated. A characterization of the factors related to assortment, territorial location, cost control and marketing policy of leading retail operators are provided. As a result of the carried out structural and dynamic analysis of retail trade volumes, the following advantages are identified: by types of trade – non-food products; by form of ownership – legal entities; by organizational and legal forms – LLC; in the context of regions leader is the city of Kyiv. The infrastructure and volumes of retail trade over the Internet are considered. The influence of some factors on the purchasing behavior of the consumer is determined. Some forecast models of volumes of food and non-food products for 2021–2022 and development of goods turnover over the Internet for 2021 are presented. As a result of SWOT analysis, on the example of «Silpo» network, strengths and weaknesses, opportunities and threats of a retail traded chain are identified. The main problems of retail trade in Ukraine are specified, including: lack of investment due to unstable political situation and use of innovative technologies; low purchasing demand of the population; rising prices for raw materials and energy, rent, logistics, etc. Recommendations to resolve these issues are provided.

Keywords: retailing, goods turnover, enterprise, consumer, retail network, realities, forecast, recommendations.

Fig.: 11. Tabl.: 1. Bibl.: 8.

Yevtushenko Viktoriia A. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Rakhman Mahbubur S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Diachenko Yuliia I. – Student, Faculty of Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Kashperska, A. I. “Rynok rozdribnoi torhivli Ukrainy: stan i tendentsii rozvytku“ [Ukrainian Retail Market: The State and Development Trends]. Biznes Inform, no. 4 (2021): 120-127. DOI: https://doi.org/10.32983/2222-4459-2021-4-120-127
Proskurnina, N. V. “Rozvytok rozdribnoi torhivli v umovakh dynamichnoi pryrody zmin“ [The Development of Retail in Terms ot the Dinamic Changes]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. 2018. https://dspace.uzhnu.edu.ua/jspui/bitstream/lib/25362/1/Проскурніна%20Н.%20В..pdf
Stefanyshyn, O. B. “Rozvytok vnutrishnyoi torhivli v Ukraini na tli zahalnykh ekonomichnykh tendentsii“ [Development of the Domestic Trade in Ukraine Against the Background of the General Economic Trends]. Innovative Solutions in Modern Science. 2016. https://core.ac.uk/download/pdf/145611705.pdf
Rakhman, M. S., and Bilokon, V. O. “Vplyv strukturnykh zrushen pokaznykiv rynku rozdribnoi torhivli Ukrainy“ [Influence of Structural Changes in Indicators of Retail Market of Ukraine]. Infrastruktura rynku. 2018. http://market-infr.od.ua/journals/2018/23_2018_ukr/63.pdf
Trubei, O. “Vitchyzniana rozdribna torhivlia na rynku FMCG“ [Domestic Retail Trade in the FMCG Market]. Visnyk KNTEU. 2018. http://visnik.knute.edu.ua/files/2018/04/6.pdf
Podskrebko, O. S., Ivanchenko, N. O., and Tkachenko, V. V. “Modeliuvannia systemy otsinky pidpryiemstv rozdribnoi torhivli na osnovi KRI ta protsesnoho pidkhodu“ [Modeling of the System of Evaluation of Retail Enterprises on the Basis of KPI and Process Approach]. Biznes Inform, no. 4 (2021): 66-72. DOI: https://doi.org/10.32983/2222-4459-2021-4-66-72
“Vnutrishnia torhivlia“ [Domestic Trade]. Derzhavna sluzhba statystyky Ukrainy. http://www.ukrstat.gov.ua/operativ/menu/menu_u/spr.htm

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