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Circular Models of Business Development Management: Problems and Prospects in Ukraine
Podra O. P., Horoshko Y. V.

Podra, Olha P., and Horoshko, Yuliana V. (2022) “Circular Models of Business Development Management: Problems and Prospects in Ukraine.” Business Inform 11:231–236.
https://doi.org/10.32983/2222-4459-2022-11-231-236

Section: Management and Marketing

UDC 658.567:338.1 (292.4)

Abstract:
The purpose of the article is to study circular models of business development management, in particular, problems and prospects in Ukraine. Based on a research of scientific papers of domestic and foreign scholars, the essence of the circular economy and business model was defined. The article analyzes the basic principles of the closed-circle economy of 3R (reduction, reuse, processing) and the principles of its functioning, presents the detailed analysis of 5 basic circular business models (goods as a service; circular supply chain; the processing of resources; prolongation of the life cycle (LC) of goods; design without waste) and provides a graphic interaction of them. In addition, the main aspects of their functioning are substantiated, which include three levels: level of doing business and costs, market value, and ecosystem level. Examples of enterprises operating on the EU territory and effectively implementing the presented business models in their activity thus proving the effectiveness and practicality of their implementation by domestic enterprises are given. Also, the main problems and risks during the implementation of circular management models such as ecological, social, and economic are determined. In order to neutralize and minimize the impact of identified problems and risks on the activities of economic entities, measures are proposed to ensure a smooth transition of domestic enterprises from a linear to a circular economy. It is found that due to the introduction of business models in the stages of production, companies manage to save a significant part of resources, increase their income and even create additional jobs. It should be noted that the article presents a small part of examples on the realization and use of business models of a closed cycle; therefore the prospects for further research can be outlined in the direction of studying other examples of their application and developing effective measures to simulate the transition to a circular economy at the State level.

Keywords: circular economy, business model, principles, waste, method.

Fig.: 1. Bibl.: 10.

Podra Olha P. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Foreign Economic and Customs Activity, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Horoshko Yuliana V. – Student, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

List of references in article

Podra, O. I., and Horoshko, Yu. V. “Tsyrkuliarna ekonomika yak determinantna staloho rozvytku ta konkurentospromozhnosti Ukrainy“ [Circular Economy as a Determinant of Sustainable Development and Competitiveness of Ukraine]. Ekonomika Finansy Pravo, no. 11 (2022): 35-39. DOI: https://doi.org/10.37634/efp.2022.11.8
Malolitneva, V. “Vidpovidalne derzhavne spozhyvannia. Yak tsyrkuliarni zakupivli mozhut vriatuvaty svit“ [Responsible Public Consumption. How Circular Procurement Can Save the World]. Voks Ukraina. April 04, 2019. https://voxukraine.org/uk/vidpovidalne-derzhavne-spozhivannya-yak-tsirkulyarni-zakupivli-mozhut-vryatuvati-svit/
Ruda, M. V., and Myrka, Ya. V. “Tsyrkuliarni biznes-modeli v Ukraini“ [Circular Business Models in Ukraine]. Menedzhment ta pidpryiemnytstvo v Ukraini: etapy stanovlennia i problemy rozvytku. 2020. https://chmnu.edu.ua/wp-content/uploads/2020/10/11_-Ruda-M.-V..pdf
Mytsenko, I., and Khadzhynov, I. “Kontseptsii kruhovykh biznes-modelei kliuchovykh yevropeiskykh kompanii“ [Concepts of Circular Business Models of Key European Companies]. Ekonomika i orhanizatsiia upravlinnia, no. 1 (2022): 25-38. DOI: https://doi.org/10.31558/2307-2318.2022.1.3
Oghazi, P., and Mostaghel, R. “What are Circular Business Models (CBM)“. https://innovationmanagement.se/2017/11/16/what-are-circular-business-models-cbm
Gonchar, V., Gorokhova, T., and Mamatova, L. “Circular Economy as a Driver of Sustainable Development of Ukraine“. European Scientific Journal of Economic and Financial Innovation, no. 2 (2020): 239-248. DOI: http://doi.org/10.32750/2020-0222
Horbal, N., and Plish, V. “Tsyrkuliarni biznes-modeli dlia staloho rozvytku ukrainskykh pidpryiemstv“ [Circular Business Models for Sustainable Development of Ukrainian Enterprises]. Visnyk natsionalnoho universytetu «Lvivska politekhnika». Seriia «Problemy ekonomiky i upravlinnia», vol. 5, no. 1 (2021): 15-29. DOI: http://doi.org/10.23939/semi2021.01.015
“IKEA Sustainability Report FY20“. https://www.ikea.com/se/sv/files/pdf/c3/e2/c3e2b54b/ikea_sustainability_report_fy20.pdf
“Pryntsypy tsyrkuliarnoi ekonomiky Coca-Cola“ [The Principles of Coca-Cola's Circular Economy]. https://www.coca-cola.ua/know-us-better/sustainable-development/principi-cirkulyarnoyi-ekonomiki-coca-cola
Nechytailo, D. “Z chystoho arkusha: yak pratsiuie i chym vyhidna tsyrkuliarna ekonomika“ [From a Clean Slate: How Does the Circular Economy Work and What are Its Benefits]. Ekonomichna pravda. September 02, 2020. https://www.epravda.com.ua/columns/2020/09/2/664626/

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