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The Problems and Prospects of Improving the Management of the Development of Insurance Companies in Ukraine
Kondratenko N. O., Novikova M. M., Volkova M. V., Moskalenko E. S.

Kondratenko, Nataliia O. et al. (2022) “The Problems and Prospects of Improving the Management of the Development of Insurance Companies in Ukraine.” Business Inform 11:237–243.
https://doi.org/10.32983/2222-4459-2022-11-237-243

Section: Management and Marketing

UDC 368.021:005

Abstract:
The article identifies the problems and prospects for improving the management of the development of insurance companies in Ukraine. The need to make strategically effective decisions that maximize the adaptation of insurance companies to the external environment, the formation of tactical tasks on their basis, is detected. It is noted that, like any economic activity, insurance requires the introduction of a quality management system. Hence, the overall efficiency of insurance company management consists of the levels of efficiency of managing individual subsystems: financial resources, marketing, sales, etc. In the existing structural and process model of an insurance company, the boundaries between structural levels are not clearly defined. Some elements of structures equally belong to different structural groups, in which case often one structure overlaps or intersects with another. It is found that government regulation of insurance companies should be based on principles that will ensure its efficiency, adequacy and transparency, promote the development and profitability of insurance providers and protect consumers of insurance services. It is concluded that one of the important conditions for effective management of the development of insurance companies in Ukraine is the use of modern management technologies and government support in the form of regulation of their activities, based on certain principles that ensure its efficiency, adequacy and transparency, will contribute to the development and profitability of insurance workers and protect consumers of insurance services. A methodical approach to determining the efficiency of managing the development of insurance companies is proposed, which is based on the use of the following coefficients: uncertainty of management activities; concentration of functions; accumulation of dysfunctions by the organizational structure; rationalization of the use of elements; concentration of elements; complexity of the organizational structure of management, which allows to establish the differences between the existing and the desired state of the basic indicators of the efficiency of the development management system of an economic entity.

Keywords: management, insurance company, development, problems, prospects, efficiency.

Fig.: 1. Tabl.: 2. Formulae: 6. Bibl.: 14.

Kondratenko Nataliia O. – Doctor of Sciences (Economics), Professor, Professor, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Novikova Maryna M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Volkova Militsa V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Moskalenko Elizaveta S. – Masters Student, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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Sytnyk, N. S., and Kravtsova, O. V. “Otsinka finansovoi bezpeky strakhovoho rynku v suchasnykh umovakh“ [Assessing the Financial Security of the Insurance Market in Today's Environment]. Biznes Inform. 2019. https://www.business-inform.net/export_pdf/business-inform-2019-10_0-pages-219_225.pdf
Romenska, A. S. “Struktura efektyvnoho upravlinnia strakhovoiu kompaniieiu“ [The Structure of Effective Management of an Insurance Company]. Naukovi zapysky Natsionalnoho universytetu «Ostrozka akademiia». Seriia «Ekonomika», no. 16 (2011): 536-542.
Kulyna, H., and Farion, Ya. “Svitovyi rynok strakhovykh posluh v umovakh zminy paradyhmy hlobalnoho ekonomichnoho rozvytku“ [World Market of Insurance Services in the Conditions of Change the Paradigm of Global Economic Development]. Svit finansiv. 2017. http://dspace.wunu.edu.ua/bitstream/316497/28923/1/Кулина.pdf
Bazelevych, V. D. Strakhuvannia [Insurance]. Kyiv: Znannia, 2008.
Liha strakhovykh orhanizatsii Ukrainy. http://uainsur.com
Kozmenko, O. V. et al. Novi vektory rozvytku strakhovoho rynku Ukrainy [New Vectors of Development of the Insurance Market of Ukraine]. Sumy: Universytetska knyha, 2012.
Natskomfninposluh. https://data.gov.ua/user/nfp
Fedulova, L. I. et al. Menedzhment orhanizatsii [Management of Organizations]. Kyiv: Lybid, 2003.

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