BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Specificity of the Influence of Financial Literacy on Consumer Sovereignty in the Context of Digitalization
Stativka N. V., Velychko K. Y., Tymohova H. B.

Stativka, Nataliia V., Velychko, Kateryna Yu., and Tymohova, Halyna B. (2022) “Specificity of the Influence of Financial Literacy on Consumer Sovereignty in the Context of Digitalization.” Business Inform 1:89–95.
https://doi.org/10.32983/2222-4459-2022-1-89-95

Section: Mechanisms of Regulation of the Economy

Article is written in English
Downloads/views: 7

Download article (pdf) -

UDC 314.117.3

Abstract:
The article emphasizes the importance of forming a culture of financial literacy of the population as a necessary condition for creating a secure financial environment in the context of digitalization. The influence of banking technologies and digitalization on consumer behavior is analyzed and it is noted that consumer ignorance and insufficient digital literacy (low awareness of modern banking services in the market, mechanisms for purchasing goods and services through online platforms) limit consumer sovereignty. The experience of using various payment instruments in the national national market is considered. It is proved that a significant increase in non-cash payments stimulates the emergence of new banking services, which include junior bank cards as an effective financial product that solves the issue of security of money transfers and control over the status of the account (on the part of parents or guardians). On the basis of the expert method, the features of the use of junior cards and the level of financial literacy of consumers of this banking product are researched. It is emphasized that today the definition of priority directions, instruments and appropriate information support for the practical implementation of measures to improve financial literacy will provide an opportunity to increase the level of economic security of the State and strengthen the financial sovereignty of citizens. According to the results of the research, recommendations on the effectiveness of educational programs for the formation of financial literacy as a necessary competence in the context of digitalization and financial awareness as an important component of the formation of financial sovereignty of the consumer are suggested.

Keywords: consumers, finance, behavior, literacy, payments, banknotes, information.

Fig.: 4. Tabl.: 2. Bibl.: 10.

Stativka Nataliia V. – Doctor of Sciences (State Administration), Professor, Professor, Department of Personnel Management and Entrepreneurship, Educational and Scientific Institute "Institute of Public Administration" of V. N. Karazin Kharkiv National University (75 Moskovskyi Ave., Kharkiv, 61001, Ukraine)
Email: [email protected]
Velychko Kateryna Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Law, Kharkiv University of Humanities «People’s Ukrainian Academy» (27 Lermontovska Str., Kharkіv, 61000, Ukraine)
Email: [email protected]
Tymohova Halyna B. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Law, Kharkiv University of Humanities «People’s Ukrainian Academy» (27 Lermontovska Str., Kharkіv, 61000, Ukraine)
Email: [email protected]

List of references in article

Oklander, M. A., and Zharska, I. O. Povedinka spozhyvacha [Consumer Behavior]. Kyiv: Tsentr navchalnoi literatury, 2014.
Pachkovskyi, Yu. F., and Maksymenko, A. O. Spozhyvcha povedinka ukrainskykh domohospodarstv [Consumer Behavior of Ukrainian Households]. Lviv, 2014.
Moskalenko, V. “Suchasni napriamky doslidzhen v ekonomichnii psykholohii“ [Modern Areas of Research in Economic Psychology]. Sotsialna psykholohiia, no. 3 (2004): 3-21.
Zoska, Ya. V. Suspilstvo spozhyvannia ta sotsialni praktyky spozhyvachiv v Ukraini [Consumer Society and Social Practices of Consumers in Ukraine]. Zaporizhzhia, 2011.
Tyshchenko, O. I. “Rozvytok Cashless-rozrakhunkiv v bankivskomu sektori“ [Development of Cashless Payments in the Banking Sector]. Visnyk Skhidnoukrainskoho natsionalnoho universytetu imeni V. Dalia. 2016. http://dspace.snu.edu.ua:8080/jspui/bitstream/123456789/1388/1/163-168.pdf
Vlasiuk, O. S. Teoriia i praktyka ekonomichnoi bezpeky v systemi nauky pro ekonomiku [Theory and Practice of Economic Security in the System of Economic Science]. Kyiv: Libra, 2008.
Tymokhova, H. B. Finansy, hroshi ta kredyt [Finance, Money and Credit]. Kyiv: Kondor, 2019.
“Finansova hramotnist ta obiznanist: fakty ta vysnovky“ [Financial Literacy and Awareness: Facts and Conclusions]. Kyiv, 2021. http://www.fst-ua.info/wp-content/uploads/2019/02/finlit_survey_6dec2010_ua.pdf
“Hroshovo-kredytna ta finansova statystyka“ [Monetary and Financial Statistics]. https://bank.gov.ua/ua/news/all/groshovo-kreditna-ta-finansova-statistika-sichen-2021-roku
Stativka, N. V., and Tymokhova, H. B. “Ekonomichni aspekty zberezhennia sotsialnoho potentsialu v suchasnomu ukrainskomu suspilstvi“ [Economic Aspects of Preserving Social Potential in Modern Ukrainian Society]. Vcheni zapysky Kharkivskoho humanitarnoho universytetu «Narodna ukrainska akademiia», vol. 27 (2021): 136-146.

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster