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Clustering of Countries According to National Cultural Features as a Tool for Developing the Corporate Culture of International Companies
Kalyuzhna N. H., Mamitko Y. S.

Kalyuzhna, Nataliya H., and Mamitko, Yuliia S. (2022) “Clustering of Countries According to National Cultural Features as a Tool for Developing the Corporate Culture of International Companies.” Business Inform 6:100–108.
https://doi.org/10.32983/2222-4459-2022-6-100-108

Section: Management and Marketing

Article is written in Ukrainian
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UDC 35:022.8

Abstract:
The article is concerned with the arrangement of countries according to national cultural features based on cluster analysis and the determination of directions for adapting the corporate culture of Ukrainian companies to the conditions of cooperation with companies of different country clusters. It is substantiated that corporate culture is one of the key success factors for an international company. It is proved that Ukrainian companies should concentrate on implementing global standards of corporate culture into management practice, which are based on taking into account national cultural characteristics. The influence of national culture on the corporate culture of companies of different country clusters is analyzed based on the Hofstede 6-D model. The peculiarities of the corporate culture of Ukrainian international companies are considered and the significance of national cultural differences between the companies of Ukraine and typical countries of various clusters, namely the countries of Asia, Northern Europe, German Europe, Latin America, the Middle East and Anglo-American countries, are assessed. It is shown that the corporate culture of Ukrainian international companies is most easily adapted to Turkish companies, and the most difficult to American and Swedish companies. It was determined which areas of corporate culture adaptation Ukrainian international companies should pay attention to in order to effectively cooperate with international companies from Japan, the USA, Germany, Sweden, Argentina and Turkey. It is proved that the presented recommendations will contribute to obtaining an effective combination of the corporate culture of the Ukrainian company with the original culture of the partner company. It is emphasized that despite the importance of the influence of national cultural characteristics on the corporate culture of international companies, the impact of globalization should not be underestimated, which to a certain extent over time smooths out sharp cultural differences and minimizes the requirements for cultural adaptation.

Keywords: corporate culture, international company, national cultural differences, cluster analysis, adaptation, globalization.

Fig.: 8. Tabl.: 1. Formulae: 1. Bibl.: 11.

Kalyuzhna Nataliya H. – Doctor of Sciences (Economics), Professor, Professor, Department of World Economy, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Mamitko Yuliia S. – Student, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

List of references in article

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