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Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region
Obolentseva L. V., Kondratenko N. O., Сhechetova N. F.

Obolentseva, Larysa V., Kondratenko, Nataliia O., and Сhechetova, Natalia F. (2022) “Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region.” Business Inform 6:43–50.
https://doi.org/10.32983/2222-4459-2022-6-43-50

Section: Regional Economy

UDC 330.3:338.48

Abstract:
The article is aimed at identifying and substantiating the priority of goals and directions of strategic development of the tourism competitiveness of region. The article proves that the development of tourism at the regional level is complex and multidimensional in nature, therefore, the management of tourism activities in the region should be carried out according to a number of different directions. This, in turn, necessitates the formation of a program for long-term development of tourism in the region, i. e., the conception of a tourism development strategy in order to take into account the influence of internal and external factors to the maximum, analyze the existing situation and develop a sequence of actions and measures to support and manage regional tourism, as well as to guarantee the necessary level of competitiveness of the region. Priority types of tourism for the region are allocated, which are the most attractive, possible for the development and obtaining an effect (economic, social or ecological), in accordance with the extant recreational and tourist potential of the region. When developing a strategy for the development of tourism in the region, it is necessary to take into account the priority of goals, as this will allow to improve the existing unsatisfactory state of the tourism industry in the region as best and as fast as possible. That is why the article proposes to substantiate the directions of strategic development and achieve competitive advantages in the tourism industry of the region by modeling the priority of development goals (on the example of the tourist competitiveness of the Kharkiv region). This can be achieved using the technology of the method of analyzing hierarchies, which belongs to the procedures of hierarchical presentation of elements, allowing to determine the essence and substantiate the tasks of making managerial decisions.

Keywords: region, tourism, tourism competitiveness, development, competitive advantages, territory.

Fig.: 2. Tabl.: 10. Formulae: 7. Bibl.: 14.

Obolentseva Larysa V. – Doctor of Sciences (Economics), Associate Professor, Head of the Department, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Kondratenko Nataliia O. – Doctor of Sciences (Economics), Professor, Professor, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Сhechetova Natalia F. – Doctor of Sciences (Economics), Professor, Professor, Department of Public Administration and Economics, Taurida National V. I. Vernadsky University (4 Vernadskoho Str., Sіmferopol, 95007, Ukraine)
Email: [email protected]

List of references in article

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Bezuhla, V. O. “Osnovy formuvannia konkurentospromozhnosti rehioniv Ukrainy (na prykladi Poltavskoho rehionu)“ [The Basics of the Formation of the Competitiveness of the Regions of Ukraine (On the Example of the Poltava Region)]: avtoref. dys. … kand. ekon. nauk : 08.10.01, 2006.
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Zhyliaieva, N. M. “Mekhanizm pidvyshchennia konkurentospromozhnosti rehionu v umovakh hlobalizatsii“ [The Mechanism of Increasing the Competitiveness of the Region in the Conditions of Globalization]. Stalyi rozvytok ekonomiky, no. 1 (2011): 124-128.
Kalkova, N. M. “Konkurentospromozhnist rehionalnoho rynku rekreatsiinykh posluh (na materialakh AR Krym)“ [Competitiveness of the Regional Market of Recreational Services (Based on the Materials of the Autonomous Republic of Crimea)]: avtoref. dys. … kand. ekon. nauk : 08.10.01, 2008.
Kovalska, L. L. Konkurentospromozhnist rehionu: teoriia, metodolohiia, praktyka [Competitiveness of the Region: Theory, Methodology, Practice]. Lutsk: LNTU, 2008.
Kozhevnykova, V. D. “Konkurentospromozhnist ekonomiky rehionu“ [Competitiveness of the Region's Economy]. Visnyk Lvivskoi komertsiinoi akademii. Seriia «Ekonomika», no. 7 (2005): 58-63.
Larina, O. H. “Otsinka konkurentospromozhnosti rehioniv v amerykanskii ta yevropeiskii modeli rozvytku“ [Assessment of the Competitiveness of Regions in the American and European Development Models]. Naukovyi visnyk ChDEIU, no. 2 (2011): 54-59.
Stratehiia ta mekhanizmy zmitsnennia prostorovo-strukturnoi konkurentospromozhnosti rehionu [Strategy and Mechanisms for Strengthening the Spatial and Structural Competitiveness of the Region]. Lviv: Liha Pres, 2010.
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