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The Methodological Approach to the Formation of a System of Enterprise Strategies
Chepeliuk M. I.

Chepeliuk, Marharyta I. (2022) “The Methodological Approach to the Formation of a System of Enterprise Strategies.” Business Inform 7:228–233.
https://doi.org/10.32983/2222-4459-2022-7-228-233

Section: Management and Marketing

UDC 338.242-027.5.1.3-3

Abstract:
The article considers methodological approaches to the management of strategic transformations and analyzes existing approaches to the formation of a system of enterprise strategies. In a constantly changing environment, an effective approach to managing strategic transformations in the enterprise is requested, which has become one of the most acute and urgent problems of management. The methodological basis of the presented study is formed by systemic, process, institutional, behavioral, cognitive approaches. The systemic approach based on the principles of integrity, consistency, balance in goals and objectives, complementarity of an instrumentarium – focuses on instruments as a way of action, methods of making and implementing strategic decisions in the formation of a system of enterprise strategies. The process approach focuses on on the timeliness of strategic decision-making, the effectiveness in terms of achieving goals. The institutional approach is based on the quality of corporate governance, information transparency, social and environmental responsibility. The behavioral approach – on the formation of staff readiness to implement a strategy, the competitive advantages of the enterprise. The cognitive approach is based on the quality of strategic thinking and the use of knowledge, experience as a unique strategic resource, on the active search for opportunities and their use in the process of forming a system of strategies. The carried out analysis shows a large number of approaches that can be used taking into account the dynamic external environment and the development of information technology. Currently, thanks to the development of information technology and digitalization, there are prerequisites for the development of more modern approaches to the process of forming a system of strategies based on statistical data on indicators of internal business diagnostics of the enterprise along with environmental forecasts, taking into account the dynamics of changes in these factors.

Keywords: strategy, system of strategies, formation of a system of strategies, methodological approach, systemic, process, institutional, behavioral, cognitive approaches.

Tabl.: 1. Bibl.: 8.

Chepeliuk Marharyta I. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

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Tompson, A. A., and Striklend, A. Dzh. Strategicheskiy menedzhment [Strategic Management]. Moscow: Vilyams, 2006.
Buravlev, A. I. et al. Strategicheskoye upravleniye promyshlennymi predpriyatiyami i korporatsiyami: metodologiya i instrumentalnyye sredstva [Strategic Management of Industrial Enterprises and Corporations: Methodology and Tools]. Moscow: Izdatelstvo fiziko-matematicheskoy literatury, 2008.
Mintsberg, G., Alstrend, B., and Lempel, Dzh. Strategicheskoye safari: ekskursiya po debryam strategicheskogo menedzhmenta [Strategy Safari: A Guided Tour Through The Wilds of Strategic Management]. Moscow: Alpina Pablisher, 2017.
Meskon, M., Albert, M., and Khedouri, F. Osnovy menedzhmenta [Fundamentals of Management]. Moscow: Delo, 1994.
Hamel, G., and Prahalad, C. K. Competing for the Future. Harvard Business Review Press, 1996.
Otenko, I. P. Stratehichni priorytety pidpryiemstva [Strategic Priorities of the Enterprise]. Kharkiv: Vyd-vo KhNEU, 2008.

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