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The Foresight-Innovation Mechanism of Enterprise Management in the Context of Digitalization: The Theoretical Aspects
Prokhorova V. V., Chobitok I. O.

Prokhorova, Viktoriia V., and Chobitok, Ihor O. (2023) “The Foresight-Innovation Mechanism of Enterprise Management in the Context of Digitalization: The Theoretical Aspects.” Business Inform 2:78–85.
https://doi.org/10.32983/2222-4459-2023-2-78-85

Section: Innovative Processes

UDC 658.378

Abstract:
The purpose of the article is the formation of theoretical aspects of the foresight-innovation mechanism of enterprise management in the context of digitalization. The realities of today set ambitious tasks before domestic enterprises to implement cardinal scientific, technical and socioeconomic development, increase the level of development, create comfortable conditions, as well as form conditions and opportunities for self-realization and disclosure of the talents of each employee. The instruments for achieving these goals are national projects and complexes of planned activities for the formation of a foresight-innovation mechanism for managing enterprises in the context of digitalization. The article forms the theoretical aspects of the foresight-innovation mechanism of enterprise management in the context of digitalization – this is the process of improving or contriving innovative products or services in order to switch to paperless technologies, robotization, the use of artificial intelligence, blockchain, identification technologies and other advanced technologies, which are formed under the influence of the active development of scientific-technological progress and in accordance with changing market challenges focused on satisfaction of consumer needs. These technologies provide increased efficiency and achievement of competitive advantages based on the identification of possible alternatives to the future and on the choice of the most profitable option. The introduction of the foresight-innovation mechanism of enterprise management in the conditions of digitalization should be built in a certain order, since when building a mechanism for each enterprise, it is necessary to take into account its specifics of activities, to develop in detail and implement a strategy in order to organize the process of creating an innovative product and implementing it in the market.

Keywords: foresight-innovation mechanism, innovation, management, enterprises, digitalization.

Fig.: 2. Tabl.: 2. Bibl.: 17.

Prokhorova Viktoriia V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]
Chobitok Ihor O. – Assistant, Department of Economics and Management, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)
Email: [email protected]

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