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Liburkina L. M.

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The Conception of Marketing of Territorial Market Systems
Bubenko P. T., Soboleva G. G.

Bubenko, Pavlo T., and Soboleva, Ganna G. (2023) “The Conception of Marketing of Territorial Market Systems.” Business Inform 3:220–225.
https://doi.org/10.32983/2222-4459-2023-3-220-225

Section: Management and Marketing

Article is written in Ukrainian
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UDC 332.122:339.13

Abstract:
The article is aimed at studying the scientific issues related to the acceleration of economic develop-ment of the spatial economy; determining the degree of influence of innovations on the nature of the territorial organization of economic activity; provision of a theoretical basis for the formation of zones of innovative growth of individual territories (regions). The main goal is to identify the features and contradictions of the current state of the system of territorial organization of marketing activities and to accelerate the pace of socioeconomic development of a particular territory on this basis. The carried out systematization of literature sources on the subject of the study shows that modern economic science pays insufficient attention to the studies on the nature and impact of the marketing component, in its broadest sense, both on the quality of the system of territorial organization itself and on the dy-namics of economic development. This is directly the reason for its unconditional relevance. The issues of spreading the diffusion of the marketing component of spatial development was studied from the viewpoint of presenting and positioning a separate territory (region) as a subject of economic relations, as a multifunctional and multi-aspectual economic system, and not as a place of concentration of means of production and labor strictly. The further development, symbiosis of the theory of regionalistics, in particular the spatial organization of production, with the theory and practice of innovative en-trepreneurship is the substantiation of the feasibility of creating and spreading territorial poles of inno-vative growth. It is proved that effective marketing activity in a particular economic space of activity should be based on the functional properties of the forms of spatial organization of production, on the one hand, and the location of productive forces, on the other. The article reflects the authors’ vision of the modern conception of marketing of territorial market systems in relation to their spatial organiza-tion. The advantages of the network model of organization (clustering) of the territorial (regional) eco-nomic system are revealed. The theory of clustering as one of the modern forms of organization of economic activity in terms of a certain territory has been further developed.

Keywords: marketing, development, territory, growth poles, cluster, competition.

Bibl.: 14.

Bubenko Pavlo T. – Doctor of Sciences (Economics), Professor, Head of Department, Department of Scientific, Technical and Economic Development, North-East Research Center NAS and MES of Ukraine (8 Bahaliia Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Soboleva Ganna G. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Marketing, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

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