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Improving the Analysis of the Enterprise Activities: The Assessment of Seasonal Fluctuations
Levandovska O. M.

Levandovska, Olena M. (2023) “Improving the Analysis of the Enterprise Activities: The Assessment of Seasonal Fluctuations.” Business Inform 4:111–116.
https://doi.org/10.32983/2222-4459-2023-4-111-116

Section: Economics of Enterprise

UDC 311.174

Abstract:
Analysis of the enterprise activities allows to determine the peculiarities of the activities of a particular economic entity in accordance with the external and internal factors of its activities. Therefore, knowledge of methods for determining and measuring seasonal fluctuations, methods for forecasting demand and ways to solve problems related to seasonal dependence are very important. It is found that the activities of manufacturing enterprises, namely, enterprises for the production of building materials, have certain features. A consideration of the activities of a private enterprise in the current economic conditions prompted to carry out a study in terms of assessing the influence of structural factors on exports of products. It is proved that enterprises engaged in export activities with ceramic tiles are exposed to the influence of seasonal factors. The presence of dynamic fluctuations in demand requires enterprises to have knowledge and skills to use scientific methods for analyzing seasonality. Different approaches to the selection of a system of statistical indicators for assessing structural changes in output in dynamics have been noted. The expediency of using the index method, in particular seasonality indices, in order to measure the influence of seasonal fluctuations on the volume of exports of ceramic tiles is justified. The algorithm for estimating seasonal components on the volume of exports of ceramic tiles is determined. The size of export-import operations in the ceramic tile market during 2016–2019 is presented graphically; also presented is the seasonal wave of exports of ceramic tiles by a manufacturing enterprise and a seasonality index. Seasonal fluctuations in exports of ceramic tiles by a manufacturing enterprise were estimated according to monthly data during 2018–2022. The system of indicators based on seasonality indices is computed as follows: amplitude of fluctuations; linear mean and standard deviation to measure the effect of seasonal fluctuations. Some effective methods for improving the analysis of enterprise activity are proposed. The necessity of using the identified tendencies in forecasting the production indicators of enterprise is determined.

Keywords: seasonal fluctuations, analysis of the enterprise activities, seasonality index.

Fig.: 3. Tabl.: 1. Formulae: 4. Bibl.: 10.

Levandovska Olena M. – Postgraduate Student, Department of Economics and Marketing, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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Butenko, O. P., Opikunova, N. V., and Honcharova, A. S. “Synkhromarketynh: sutnist, metody ta kompensatorni instrumenty“ [Sinhromarketing: Essence, Methods and Compensatory Instruments]. Efektyvna ekonomika, no. 4 (2020). DOI: https://doi.org/10.32702/2307-2105-2020.4.92
Dobryshyn, Yu. Ye. “Model prohnozuvannia vyrobnychoi diialnosti pidpryiemstva na osnovi indeksu sezonnosti“ [A Model for Forecasting the Enterprise's Production Activity Based on the Seasonality Index]. Ukrainski perspektyvy u svitovomu rozvytku. 2016. https://library.krok.edu.ua/media/library/category/materiali-konferentsij/dobryshyn_0004.pdf
Karbovska, L. O., and Bratus, G. A. “Features of Statistical Methods for Forecasting the Economic Performance of an Enterprise“. Ekonomichni horyzonty, no. 4 (2019): 113-118. DOI: https://doi.org/10.31499/2616-5236.4(11).2019.228702
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“Pryvatne aktsionerne tovarystvo «Kharkivskyi plytkovyi zavod». Osnovna informatsiia“ [Private Joint-stock Company "Kharkiv Tile Factory". Basic Information]. https://clarity-project.info/smida/00293628?year=2020
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