BUSINESS INFORM №9-2012

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34

Section: Economics of Trade and Services
UDC 658.87
Kovalenko A. N.
Improvement of Trade Enterprise’s Consumer’s Service with Account of Specific Requirements of Customers (p. 174 - 177)
The key factors of authentication of special purpose segments of most perspective consumers are investigate in the article. The recommendations on the improvement of trade enterprise’s consumer’s service with account of the individual approach to a customer were given.
Keywords: segmentation, consumer, service, individual approach, commodity assortment
Tabl.: 4. Bibl.: 18.

Kovalenko Anna N. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Donbas State Technical University (84 Peremohy Ave., Lysychansk, 93100, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kovalenko, Anna N. (2012) “Improvement of Trade Enterprise’s Consumer’s Service with Account of Specific Requirements of Customers.” Business Inform 9:174–177.

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