BUSINESS INFORM №9-2012

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

61

Section: Management and Marketing
UDC 659.126.1
Ptashchenko O. V.
Brand as a Part of the Strategic Development of Product (p. 290 - 292)
The article deals with basic questions regarding terminology study the concepts of "brand" and "brand management", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for the enterprise.
Keywords: brand, brand management, product strategy
Bibl.: 6.

Ptashchenko Olena V. – Doctor of Sciences (Economics), Professor, Professor, Department of Entrepreneurship and Trade, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 470

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Reference to this article:
Ptashchenko, Olena V. (2012) “Brand as a Part of the Strategic Development of Product.” Business Inform 9:290–292.

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