BUSINESS INFORM №12-2014

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Section: Economics of Trade and Services
UDC 338.48:656.61.330.341
Melnyk I. L.
Innovative Changes in the Market of Cruise Tourism (p. 313 - 319)
The article is aimed at defining of innovative changes in the structure of supply and demand in the market of cruise tourism on the basis of quantitative and qualitative indicators to evaluate its condition. As result of the study approaches to segmentation of the market of cruise tourism were systematized and it was determined that the main characteristics for studying its structure is type of cruise tourism product and the destination to which a product is directed. Changes in development of the world market of cruise tourism were identified, which, as a segment of the tourism market, has expanded in the past two decades due to the mastering by cruise companies of new tourist destinations, and today is formed by the differentiation of cruise travel products. It has been substantiated, that activity of cruise companies tends towards the searching for the non-price factors of competitiveness of cruise tourism product as a base for preservation of their own market share within the flexible and innovative environment. Prospects for further research in this area is to determine the share of budget cruise travel products in the structure of demand for the contemporary cruise lines as well as to study the peculiarities of management of cruise tourism products in the conditions of formation of innovative demand.
Keywords: market of cruise tourism, cruise tourism market segmentation, innovative changes in offer, innovative changes in demand
Fig.: 1. Tabl.: 4. Bibl.: 10.

Melnyk Iryna L. – Candidate of Sciences (Economics), Senior Lecturer, Department of Accounting and Auditing, Marketing and Management, Kyiv University of Tourism, Economics and Law (26 Henerala Zhmachenka Str., Kyiv, 02192, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Melnyk, Iryna L. (2014) “Innovative Changes in the Market of Cruise Tourism.” Business Inform 12:313–319.

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