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BUSINESS INFORM №4-2015

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25

Section: Economics of Trade and Services
UDC 338.48(477)
Grabarchuk V. S., Dekhtyar N. А.
Tasks for Development of Business Tourism in Ukraine (p. 149 - 156)

The article is aimed to estimate the current state of the market of business tourism in Ukraine and prospects of its development, as well as impact of this sector on the tourism industry as a whole. The study identified the characteristics and key problems of account by the State statistics authorities of business trips; an estimation of profitability of the tourism market is presented; an example of cost structure for carrying out business events, based on the experience of foreign companies, is provided; the world's most popular destinations for organizing business events are named; recommendations for optimal business tour program are given; the positive effect from activating the business service sector for both the national economy and development of the regions of Ukraine is substantiated. Specific feature of strategies of most companies, which organize business trips, is the search for large corporate clients and focus on standardized cervice programs. Insufficient attention has been paid to small and medium-sized businesses, that, given the structure of the market of Ukraine, leads to unreasoned growth of missed profit for travel agencies. Assistance on the part of the local authorities to intensify cooperation between enterprises in different industries also would be very useful. Prospects for further research in this area is analyzing the experiences of public-private partnership to attract investment through joint business programs.
Keywords: business tourism, internal corporate market, profitability of the tourism industry, organization of business travels
Fig.: 2. Tabl.: 2. Bibl.: 8.

Grabarchuk Vadym S. – President, Business Travel Association of Ukraine (7 Lesі Ukrainky Blvd., Kyiv, 01133, Ukraine)
Email: grabarchuk@mice.com.ua
Dekhtyar Nadiya А. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: nadiya.dekhtyar@m.hneu.edu.ua

Article is written in Russian
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Reference to this article:
Grabarchuk, Vadym S., and Dekhtyar, Nadiya А. (2015) “Tasks for Development of Business Tourism in Ukraine.” Business Inform 4:149–156.


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