BUSINESS INFORM №3-2016

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34

Section: Information Technologies in the Economy
UDC 339.13, 339.17
Malovychko S. V.
Conceptual Foundations of the Electronic Market Development (p. 232 - 237)
The article is aimed at defining the conceptual foundations for development of the electronic market in the context of virtualization of economy. The article uses the dialectic method of scientific knowledge, as well as a set of interdisciplinary methods of epistemology: theoretical synthesis and comparison, classification and grouping methods. Theoretical approaches to the definition of concept of «electronic market» have been systematized: organizational, functional, institutional, time-spatial, resource, process, communication. On the basis of generalized theoretical elaborations in the sphere of electronic trade, the category of «electronic market» has been defined from the position of management. The existing approaches to the electronic market segmentation have been systematized. Conceptual foundations for development of electronic market have been defined, represented through its theoretic-methodological and organizational provision.
Keywords: market, electronic market, electronic commerce, electronic trade, virtualization, information economy
Fig.: 1. Tabl.: 2. Bibl.: 16.

Malovychko Svitlana V. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing and Management, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky (16 Tramvaina Str., Kryvyi Rih, Dnipropetrovsk region, 50005, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Malovychko, Svitlana V. (2016) “Conceptual Foundations of the Electronic Market Development.” Business Inform 3:232–237.

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