BUSINESS INFORM №3-2016

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Section: Management and Marketing
UDC 338.2:622.324
Dzoba O. G., Romashko O. M.
Features of Diversification of Activities of Gas Transmission Operators in the Context of Life Cycle Stages (p. 261 - 268)
The article is aimed at studying the feasibility of implementation of diversification activity, formation of methodical bases for choosing specific directions and diversification strategies depending on the stage of the life cycle of enterprises and the development of managerial decisions, for reviving the gas transportation entrepreneurship in Ukraine on the basis of diversification. The «classic» stages of a life cycle in terms of enterprise, i.e. birth, growth, maturity and decline have been considered from the perspective of the production, marketing and technological diversification. The article specifies purpose, kinds and contents of diversification of the industrial enterprises' activities for different stages of the life cycle of enterprise, as well as proves the need to increase diversification activity in the final stages. It is found that in the process of management, at different stages of life cycle, an insufficient attention was given to the early development and implementation of diversification strategies that led companies to the stage of decline. In order to exit from the critical situation in case of the gas transportation enterprises of Ukraine, a complex of measures to diversify their activities has been proposed, taking into account sectoral specificities and maximum usage of the technological diversification opportunities. Prospect for further research in this area is to develop methodical tools for assessing the efficiency of diversification projects in the gas transportation industry sector.
Keywords: diversification, life cycle, gas transportation operator, strategy, revival
Fig.: 2. Tabl.: 3. Bibl.: 17.

Dzoba Oleh G. – Doctor of Sciences (Economics), Professor, Pro-rector, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]
Romashko Oleksandra M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Dzoba, Oleh G., and Romashko, Oleksandra M. (2016) “Features of Diversification of Activities of Gas Transmission Operators in the Context of Life Cycle Stages.” Business Inform 3:261–268.

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