BUSINESS INFORM №7-2011, Vol.1

ABSTRACTS AND INFORMATION ABOUT AUTHORS

46

Section: Management and Marketing
Oklander T. O.
Transformation of Conception of Marketing in XXI-st Century (p. 134 - 136)
In articles necessity of transformation of the concept of marketing for modern conditions is considered. The reasons of "reboot" of the concept are established. The new strategic vector of actions within the new concept which provides maximum use of Internet technology is offered.

Oklander Tetiana O. – Candidate of Science (Economics), associate professor, Odessa National Polytechnic University

Article is written in Ukrainian
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Reference to this article:
Oklander, Tetiana O. (2011) “Transformation of Conception of Marketing in XXI-st Century.” Business Inform 7(1):134–136.

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