BUSINESS INFORM №9-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

53

Section: Management and Marketing
Shtal T. V.
Forming model marketing strategy of enterprise in the system of his corporate strategy (p. 194 - 197)
In the article the strategic landscape of enterprise is considered from point of marketing and his elements are certain . The model of forming of marketing strategy of enterprise is offered in the system of forming of corporate strategy taking into account a strategic landscape and his type.

Shtal Tetyana V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of International Economics and Entrepreneurship, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Shtal, Tetyana V. (2011) “Forming model marketing strategy of enterprise in the system of his corporate strategy.” Business Inform 9:194–197.

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