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REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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EDRPOU 05481984

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

CATALOG

BUSINESS INFORM №9-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

61

Section: Management and Marketing
Ptashchenko O. V.
Commodity policy of enterprise and its marketing support (p. 221 - 223)
In the article the basic features of commodity policy are considered in the modern terms of management and possibility of forming of its support. Its intercommunication with commodity innovations in the system of activity of enterprise.

Ptashchenko Olena V. – Doctor of Sciences (Economics), Professor, Professor, Department of Entrepreneurship and Trade, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 761

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Reference to this article:
Ptashchenko, Olena V. (2011) “Commodity policy of enterprise and its marketing support.” Business Inform 9:221–223.

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