BUSINESS INFORM №12-2012

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Section: Management and Marketing
UDC 005.334:005.21
Litovchenko Y. Y.
The Choice and Justification the Strategy of Enterprise Crisis Management (p. 308 - 312)
The paper discloses the essence of crisis management enterprise and sound approaches to the selection strategy of crisis management with consideration of internal and external environment. It is concluded that the development of key strategic guidelines should take into account the time factor, which is characterized by a phase of the life cycle of the company. The basic requirements for the prospective development should be implemented considering of the interests of all stakeholders and the assessment of the external and internal environment.
Keywords: crisis, crisis management, crisis management strategy, the life cycle of the enterprise, the enterprise development strategy of crisis
Fig.: 2. Tabl.: 1. Bibl.: 10.

Litovchenko Yelena Yu. – Candidate of Sciences (Economics), Associate Professor, Deparment of Finance, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Litovchenko, Yelena Yu. (2012) “The Choice and Justification the Strategy of Enterprise Crisis Management.” Business Inform 12:308–312.

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