BUSINESS INFORM №12-2013

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Section: Economic and Mathematical Modeling
UDC 336.717
Poliakova O. Y., Bulkin S. M.
Formation of the Competitive Strategy of a Commercial Bank on the Basis of the Methodology of the Game Theory (p. 115 - 119)
The study is devoted to formation of the competitive strategy of a commercial bank on the basis of use of the methodology of the game theory. Competitive strategy is formed under conditions of a game, which has the studied bank, direct competitors and external environment. The game is not co-operative and has no constant amount. Efficiency of the bank strategy is determined on the basis of three indicators: interest income, share in loans of physical persons and share in loans of legal entities. Direct competitors that form an individual player were allocated with the help of the cluster analysis. The game was realised with the help of an imitation model, which allows realisation of various competitive strategies. The imitation model consists of three blocks, which model the bank behaviour, competitors and environment. The optimal competitive strategy was chosen on the basis of the principle of the guaranteed result. In the result of modelling the article determines an optimal strategy, which allows increase of both the interest rate and share in loans and deposits among competitors.
Keywords: commercial bank, competitive strategy, guaranteed result, imitation model, game theory
Tabl.: 1. Formulae: 2. Bibl.: 14.

Poliakova Olha Yu. – Candidate of Sciences (Economics), Associate Professor, Head of, Sector of Macroeconomic Analysis and Forecasting of the Department of Macroeconomic Policy and Regional Development, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Bulkin Stanislav M. – Postgraduate Student, Department of Economic Cybernetics, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Poliakova, Olha Yu., and Bulkin, Stanislav M. (2013) “Formation of the Competitive Strategy of a Commercial Bank on the Basis of the Methodology of the Game Theory.” Business Inform 12:115–119.

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